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Webinar Recording

Getting Paid: 5 Steps to Improving Collections & Cash Flow

Date: Wednesday, November 12, 2014
Time: 2:00 pm - 3:00 pm EST There are no CPE Credits for this Solution Demonstration.
All companies have them -- past due invoices and slow to pay accounts. Between sales, credit, collections, and customers, there can be many cooks in the kitchen in the process of receiving a customer payment. The absence of a tight A/R operation that effectively tracks and manages communications with customers increases the likelihood errors will occur and can create sluggish order to cash cycles. Strategies to get customers to pay on time are essential, and often a few key strategies can impact your company’s days-sales-outstanding (DSO). But when it comes to credit and collections -- effective collaboration is key.

Join Scott Pezza, Principal Analyst, Blue Hill Research, and Steve Ferranti, as they share practical tips and perspectives on how your company can impact DSO by improving credit and collections collaboration in managing Accounts Receivable. Discover why more and more companies are utilizing enterprise social collaboration tools to get cross-functional teams better aligned around the customer, improve decision making, and speed up cash flow. Steve Ferranti will demonstrate exactly how it’s being done at companies of all sizes by leveraging FinancialForce Accounting.

Attendees will learn how to:

  • Overcome fundamental challenges in the credit and collections process
  • Improve collaboration to speed up cash flow, manage revenue, and deliver positive customer experiences
  • Centralize and share data to increase visibility into customer accounts
  • Align finance, sales and service teams to help the collections process


Scott Pezza, Principal Analyst, Blue Hill Research
Scott Pezza
Principal Analyst, Blue Hill Research
Scott Pezza leads Blue Hill Research's coverage of financial operations, with a focus on automation in both AP and AR, electronic invoicing, dynamic discounting, corporate payments, and supply chain finance. He received his BA from Clark University, MBA from Boston University Graduate School of Management, and JD from Boston University School of Law, where he served on the executive board of the Annual Review of Banking and Financial Law.
Steve Ferranti, Product Marketing Manager,
Steve Ferranti
Product Marketing Manager,
Steve Ferranti has been at FinancialForce for 5 years and is currently a Product Marketing Manager with responsibility for Financial Management products. He has more than 25 years of experience implementing accounting and financial applications and has experience as a Salesforce System Administrator. Steve received his bachelors of economics from the University of New Hampshire and his MBA in Marketing and Finance from the University of Massachusetts, Amherst.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor - delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by UNIT4 and
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.