more-arw search

Webinar Recording

A Holistic Approach to Accounting Close and Reporting Effectiveness: It’s so Much More Than Technology

Date: Tuesday, October 8, 2013
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
The accounting close and financial reporting each occupy a unique position among business processes. While recognized as critical processes, and the subject of increasing regulatory scrutiny, the close and reporting processes have been remarkably resistant to the type of re-engineering efforts that have improved performance and productivity in less critical areas. Many companies are looking at cloud and related technology to drive improvements in their accounting close and reporting effectiveness. However, technology in and of itself does not improve manual processes. If technology is implemented without the proper consideration for process and people, it can negatively impact accounting close and reporting effectiveness. Each company’s unique accounting and reporting requirements dictate that a total solution approach, focusing on continuous improvement, offers the best path to successfully improving the quality of financial close and reporting. Join us to discover specific techniques and tactics that can be leveraged by your company in taking a holistic approach to accounting close and reporting optimization.
After attending this webinar you will be able to:
Understand the 5 key challenges to improving your company’s accounting close and financial reporting.
Define an Optimized Close for your company.
Understand how to better align process and technology for your company’s financial close and reporting environment.


Gabe Zubizarreta, CPA, Founding Principal, Silicon Valley Accountants
Gabe Zubizarreta, CPA
Founding Principal, Silicon Valley Accountants
Gabe Zubizarreta’s has extensive experience working with accounting and finance teams includes Audit & Acquisitions management experience at PriceWaterhouseCoopers, and SEC Reporting and Finance Director roles at both public and private companies. At SVA, Gabe has led clients through process improvement related to managing external audits and achieving SOX compliance in addition to several acquisition integration and financial close streamlining efforts. Since founding Silicon Valley Accountants, Gabe helped design and has successfully implemented a financial process optimization software solution for public and non-public clients. He is a CPA and educator in Revenue Recognition and other current accounting topics as well as process optimization.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.