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Webinar Recording

How to Get Support For Your Corporate Travel Program

Date: Tuesday, May 21, 2019
Time: 12:00 pm - 1:00 pm EDT
Most small and mid-size companies want to grow. However, without a firm grasp on company spend, scaling efficiently becomes impossible.

Travel accounts for a huge percentage of overall spend, coming second only to payroll. An effective and well-constructed travel program helps companies control travel spend, while providing clarity for employees, and outlining clear processes for booking and expensing corporate travel. But how should you go about getting support for your corporate travel program? And who should be involved?
Join this webinar as we discuss the ways to get internal support for your travel program as well as:
The benefits of an effective travel program, specifically for finance, including tighter controls over spending and more accurate forecasting
How to educate leadership and corporate travelers about the importance of a travel policy
Which internal stakeholders finance should consult with on corporate travel
How automation can provide real-time visibility for the entire company

Speakers

Jeanne Hopkins, Chief Marketing Officer, Lola.com
Jeanne Hopkins
Chief Marketing Officer, Lola.com
As Chief Marketing Officer at Lola, Jeanne Hopkins leads the company’s marketing organization, building a metrics-based powerhouse to fuel demand. She was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. Jeanne is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Jeanne serves on the Advisory Boards of BrightInfo, Bedrock Data and Sales Lead Management Association and as strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group. Jeanne has won several industry awards for her achievements as a marketing leader.
Mike Crawford, Customer Success Manager, Lola.com
Mike Crawford
Customer Success Manager, Lola.com
Mike Crawford leads the Customer Success team at Lola.com, where he helps customers achieve their goals and save time and money on business travel. Before Lola, Mike was an account manager at Orbitz for Business and Egencia, managing a portfolio of SMB corporate travel clients. Mike started his career in travel a decade ago washing dishes in hotels, before moving into front desk, reservations, and revenue management roles.
Moderated by: Jess Bozzo, Content Manager, Argyle Executive Forum
Moderated by: Jess Bozzo
Content Manager, Argyle Executive Forum
Jess is the Content Manager for Argyle Executive Forum’s growing CFO virtual division. In her current role, Jess is responsible for the creation and implementation of virtual event themes, overviews, and working with speakers and partners to create engaging and timely content. Prior to joining Argyle, Jess got her start in audience development and marketing with NewBay Media. A graduate of Gettysburg College, and a New Jersey native, Jess currently resides in Hoboken.

Sponsor

Event Sponsor Lola.com
Lola.com - Lola.com is the simple solution for corporate travel management. Perfect for companies big and small, Lola uses powerful AI technology and 24/7 support to help business travelers book trips with ease while providing travel managers with simple tools to create travel policies, view budgets and monitor the business travel of all team members.

Continuing Education Information

Certified Public Accountant

  • Continuing Education Credit
    1 CPE Credit
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
More information about CPE Credits

Continuing Professional Development

  • Continuing Education Credit
    1 Hour
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
More information about Hours

Certified Management Accountant

  • Continuing Education Credit
    1 CE Credit
  • Field of Study
    Finance
  • CE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
More information about CE Credits