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Webinar Recording

How HR Impacts the Bottom Line: Quantifying the Value of Human Capital

Date: Thursday, June 5, 2014
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
For most companies today, workforce costs, including hiring, compensation, and employee development, make up the largest company expense. Unfortunately, many companies fail to realize the full impact workforce costs have on the business or realize the impact effective workforce planning can have on business outcomes and cost efficiencies because HR and Finance are not fully aligned. CFOs need be better informed to be able to make workforce investment decisions that will increase revenue, improve productivity and reduce turnover—all of which adds to the bottom line.

Join Brian Sommer, renowned enterprise software expert and founder of technology research firm Vital Analysis and David Vanheukelom, GM of HCM at, as they reveal effective human capital management strategies that drive bottom-line results including:

  • How to drive better enterprise visibility within HR, sales and finance systems to deliver better informed business decisions
  • Why a hiring and talent management plan is critical to revenue pipeline
  • How to build an effective plan for your organization
  • The true costs of poorly managed human capital
  • How employee engagement drives customer retention and directly impacts the bottom line
  • Why an HCM solution is essential to sustained business growth
After attending this event you will be able to:
Build an effective hiring and talent management plan for your company
Understand the value of employee engagement, and how effective employee retention impacts your company’s bottom line
Define the value proposition of a human capital management solution for your company


Brian Sommer, Founder and CEO, TechVentive/Vital Analysis
Brian Sommer
Founder and CEO, TechVentive/Vital Analysis
Brian is a ZDnet columnist and renowned enterprise software expert. Prior to his current role at Vital Analysis, Brian served as a senior partner at Accenture. Brian has sold, designed and implemented massive IT solutions around the world and has been active on the industry speaking circuit on every major continent. Brian experience has him culturally attuned to technology buyers around the world and as such he has written extensively on business value and ROI. He is recognized as an expert on technology ROI, and has written several magazine articles for prestigious publications like Optimize, Wall Street Journal Europe, etc. and is a regular columnist for ZDnet with his column, Software and Services Safari.
David Vanheukelom, General Manager of HCM,
David Vanheukelom
General Manager of HCM,
David has over 15 years experience in the enterprise software and services industries and brings extensive know-how in the area of human capital management technology. Previously, David has held executive leadership positions in product management, development, and marketing at companies like Infor, Cognos, PeopleSoft, and Oracle. David founded and served as CEO of Vana Workforce, now FinancialForce HCM, an integrated Human Capital Management solution that manages the entire HR spectrum from hire to retire. In his current role at, David is instrumental in guiding the direction and strategy of FinancialForce's HCM applications.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor - delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by UNIT4 and
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.