more-arw search

Webinar Recording

Innovative Growth Redefined: Monetizing the Internet of Things (IOT)

Date: Thursday, February 12, 2015
Time: 1:00 pm - 2:00 pm EST
Delivering growth in today’s world requires innovation. The Internet of Things (IOT) is changing not only how market leaders are delivering products and services are delivered and getting paid for them, but the very nature of the products and services they offer their customers. What is the Internet of Things? How are companies effectively monetizing the Internet of Things to drive competitive advantage?

Join Brendan O’Brien, Co-Founder Aria Systems as he explains how understanding and embracing the IOT through effective monetization drives market leadership by:

  • Delivering unprecedented levels of customer engagement
  • Optimizing the lifetime value of customer relationships
  • Removing common barrier to profitable growth including scale and complexity, data security, reliability, and regulatory and statutory compliance
  • Allowing real-time consumption of data that impacts company performance across the enterprise
After attending this event you will be able to:
Effectively communicate the potential value of in leveraging the Internet of Things within your organization
Identify opportunities for you company to monetize the Internet of Things
Define the key components of a strategy for your company to monetize the Internet of things


Brendan O’Brien, Co-founder & Chief Evangelist, Aria Systems
Brendan O’Brien
Co-founder & Chief Evangelist, Aria Systems
Brendan O'Brien is Chief Evangelist and a Co-founder at Aria Systems. In 2002 he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications - before the concept of “cloud” was even on the horizon. O’Brien is at the forefront of the recurring revenue revolution that is empowering enterprises -- and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes. Brendan is a frequent writer and speaker on the intersecting trends of enterprise cloud system adoption, the rapid growth of recurring revenue and subscription-based business models, and the advancement of the Internet of Things.
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.


Event Sponsor Aria
Aria - Aria Systems enables both B2B and B2C companies like VMware, Roku, EMC, Pitney Bowes, HootSuite, AAA NCNU and Vocus to power their recurring revenue initiatives with its enterprise-grade, SaaS subscription billing platform. Aria Systems has a proven track record for helping companies get to a recurring revenue model quickly thereby boosting cash flow and enabling, rather than hindering, them to optimize their pricing and monetization strategies. They do all this with minimal impact to IT and financial operations.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.