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Webinar Recording

Internet of Things: How Finance Should Embrace the Coming Flood to Drive Top-Line Revenue Growth

Date: Friday, October 30, 2015
Time: 2:00 pm - 3:00 pm EDT
Internet of Things (IoT) is already having a significant impact on the creation of new products and services across a number of verticals. But to generate new revenue from IoT, companies need to transform the incoming information from smart, connected products into services by offering the entire product “as-a-service”, “as-you-consume”, or using the product’s data stream to engage customers with additional services.

This webinar will cover the true IoT opportunity, feature companies already benefiting from connectivity, and discuss what finance needs to do to prepare for this 4th Industrial Revolution.

In this webinar you will walk away with:
  • A hype-free understanding of both today’s and the near-future IoT opportunity
  • Case studies of real-world companies creating new revenue streams on existing products/lines of businesses
  • Implications of monetizing IoT services on the finance department
  • Preparedness checklist for finance professionals if “IoT” is being uttered in your business
After attending this event you will be able to:
Recognize the opportunity IoT will present in the short and near-term
Recognize companies driving new revenue streams for their businesses
Understand implications of monetizing IoT services on the finance department
List questions finance professionals need to ask if IoT is a possibility for their business


Mike Beamer, President, goTransverse
Mike Beamer
President, goTransverse
Mike Beamer is a 23-year technology and business leader with unique experience running technology teams and solutions in 40+ countries around the world. He’s been instrumental in the growth and success of companies ranging from pre-revenue startups to billion dollar global organizations.
Mike Murphy, CPA, Chief Business Officer, goTransverse
Mike Murphy, CPA
Chief Business Officer, goTransverse
Mike Murphy is a finance executive with 20 years experience managing the back office to drive global revenue. Having been in the CFO seat, he has experience managing global accounting, revenue operations and finance organizations in the fast paced technology industry leading companies through the transition to a subscription economy.
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.


Event Sponsor goTransverse
goTransverse - goTransverse helps companies monetize anything that can be measured. Founded by a management team with over 100-years’ experience delivering complex billing offerings for some of the world’s largest enterprises, goTransverse created TRACT® to combine flexible usage-based billing with insightful revenue and audit management. Our customer base includes publicly traded and privately held companies typically technology-focused in cloud solutions, digital entertainment, IoT, M2M, logistics and hosting/managed services.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.