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Webinar Recording

The Money Story: 7 Impediments to Strategic Revenue Visibility

Date: Wednesday, June 11, 2014
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
Can you tell your organization’s “money story” - how your company generates revenue and profits and maximizes cash flow? Are you able to access the metrics indicating the financial viability of the organization? Are your business leaders able to take the pulse of the company's revenue KPIs accurately? A lack of instant visibility for CEOs and CFOs into critical business data can lead to lost market share and inhibited growth.

Join us as we discuss the 7 impediments that limit strategic revenue visibility and what it takes to remove these obstacles to empower informed, insightful and assertive decisions that drive profitable business growth.
After attending this event you will be able to:
Discover 7 key inhibitors to company growth and how to address them
Improve your company’s money story -- how it generates revenue and profits, maximizes cash flow and steers clear of trouble
Understand how to remove obstacles to enterprise-wide visibility which impact effective decision making


Jason Balk, CFO, Adtegrity
Jason Balk
CFO, Adtegrity
Jason has been involved in technical and financial operations for nearly 20 years. Working with companies in a variety of positions and increasing authority, he has gained valuable expertise in all facets of an organization. His areas of expertise include financial analysis, strategic planning, M&A, GAAP, compliance (IRS, SEC, GAAP and IAB), forecasting, budgets, auditing, reporting, risk management, treasury management, advertising exchanges, process design, system design and implementation, project management, UAT, software development, APIs, cloud infrastructure, human resources and employee benefit plans. Jason has previously held positions in sales and finance at UPS, US XChange (which was ultimately acquired by Earthlink), and BusinessEdge Solutions (which was acquired by EMC), and served as the VP of Finance and CFO at Jason currently serves on the Board of Directors for Adtegrity and served on the Advisory Board for Aerify Media (AerServ), a leading mobile and app advertising company. Jason has been a member of the Internet Advertising Bureau (IAB) CFO Council since its inception while also sitting on the Networks and Exchanges Committee.
Dan Miller, VP of Finance & General Manager, NetSuite
Dan Miller
VP of Finance & General Manager, NetSuite
Daniel Miller leads NetSuite’s software, manufacturing and warehouse distribution industry verticals. He brings over 25 years of professional finance and accounting experience to NetSuite, most recently as senior vice president and CFO of Nexant, a global provider of software and services to the energy industry, where he managed accounting, and information technology corporate service groups, and also led the financing and investment initiatives to support Nexant's strategic growth plans, overseeing both investment and capital raising activities as well as mergers and acquisitions. He began his career as a senior accountant with Deloitte & Touche, subsequently serving as senior treasury manager for Genentech, Inc. and corporate controller for Extreme Networks, Inc. before moving on to executive roles.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor NetSuite
NetSuite - Founded in 1998, NetSuite Inc. (NYSE: N) is the leading provider of cloud computing business management software suites for growing and mid-size businesses. Thousands of customers globally use NetSuite's online products and professional services to manage all key business operations—including customer relationship management (CRM), order fulfillment, inventory, accounting/ERP and finance, product assembly, ecommerce, website management and employee productivity—in a single web-based system.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.