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Webinar Recording

Is a Recurring Revenue Model Right for Your Business?

Date: Wednesday, March 19, 2014
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
As businesses seek predictable and sustainable ways to generate revenue, more companies are moving to a recurring revenue model. A recurring revenue model can fuel the acquisition of new customers and cultivate loyalty in existing customers.

Join Jim Geisman, Founder and Principal of Software Pricing Partners and 30-year pricing expert, for a one-hour webinar to learn what it takes to build a recurring revenue business.
After attending this event you will be able to:
Identify or optimize recurring revenue opportunities and generate a successful model
Assess how well suited your current offerings are for a recurring revenue model
Use a structured approach to monetization to build more reliable revenue streams


Jim Geisman, Founder & Principal, Software Pricing Partners
Jim Geisman
Founder & Principal, Software Pricing Partners
Jim Geisman is founder and Principal of Software Pricing Partners, focusing on revenue issues related to the pricing of software-based offerings. The firm works with companies to accelerate revenue, assess and improve their pricing model as well as transition to a recurring revenue model. They have also helped clients price, structure and negotiate large transactions.

Jim has been a co-founder, director, advisor or mentor to early stage companies and has helped raise more than $25M for various ventures. He served on the Executive Committee of the MIT Enterprise Forum and on the Board of the Harvard Business School Association of Boston. Currently, he sits on the Board of the Professional Pricing Society and is a Certified Pricing Professional. He holds Electrical Engineering and business degrees from Tufts University and Harvard, respectively.
Jon Gettinger, Senior Vice President of Marketing, Aria Systems
Jon Gettinger
Senior Vice President of Marketing, Aria Systems
As senior vice president of marketing, Jon Gettinger is responsible for Aria Systems' global marketing strategy including product marketing, channel marketing, demand generation and corporate communications. Gettinger has more than 20 years of experience delivering business software applications to multi-billion dollar enterprises, including in his most recent role as head of marketing for Accept Software. Prior to this, he led marketing for Fortify Software (acquired by Hewlett-Packard), where he grew the enterprise customer base from 200 to more than 1000, and launched Fortify on Demand, the company's first SaaS offering. Gettinger studied Computer Engineering at Case Western Reserve University.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor Aria Systems
Aria Systems - Aria Systems enables both B2B and B2C companies like VMware, Roku, EMC, Pitney Bowes, HootSuite, AAA NCNU and Vocus to power their recurring revenue initiatives with its enterprise-grade, SaaS subscription billing platform. Aria Systems has a proven track record for helping companies get to a recurring revenue model quickly thereby boosting cash flow and enabling, rather than hindering, them to optimize their pricing and monetization strategies. They do all this with minimal impact to IT and financial operations.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.