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Webinar Recording

Reducing Time to Revenue – How Finance Can Lead the Way

Date: Thursday, October 15, 2015
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
Every company depends on revenue to drive their earnings and cash – the lifeblood of any company. The issue is that revenue can be hard to come by. This is not simply taking an order and shipping; it’s a multitude of processes and tasks, people and technology, all working together to go from a “sales opportunity” to recognized revenue and then cash. The process includes negotiations, pricing, deal documents, product/service delivery and more. Like most processes, this critical one can be streamlined and improved with better process and technology.

This webinar will discuss the key areas in which the office of the CFO can directly help reduce the time to revenue including:
  • Contract simplification and standardization
  • Digital document and transaction management
  • Streamlined pricing/deal desk
  • Accelerated product/service delivery
After attending this event you will be able to:
List key factors key to reducing time to revenue
Recognize how digital agreements can streamline and increase the effectiveness of control over the sales cycle
Build a business case to replace paper execution with electronic execution of legal agreements


Blair Cook, CA, CPA, MBA, Corporate Director, Clarke Inc.
Blair Cook, CA, CPA, MBA
Corporate Director, Clarke Inc.
Blair Cook is a many-time CFO, corporate director, and educator working with dozens of public and private companies; and professional bodies and post-secondary institutions across Canada.

His career is divided between academic endeavors, such as developing the new certification program for CPA Canada, and working in the corporate world at the highest levels. As an academic-practitioner, he’s a life-long learner who observes and experiments with various financial and management theories in real world context. He shares stories of success and lessons learned to others who share a passion for developing financial leadership competency. Blair’s focus in recent years has been to define and develop a career path for financial professionals aspiring to the Office of the CFO.


Event Sponsor DocuSign
DocuSign - As the global standard for eSignature, DocuSign transforms how people work, live and connect by providing the freedom to finish business faster on the world's most trusted electronic signature network. Accessible anytime, anywhere, on any device, the DocuSign Global Network connects companies to their customers, partners, suppliers and employee where they transact business in confidence. DocuSign helps the world work better with the easiest, fastest, most secure way to send, sign, track and store documents in the cloud.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.