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Webinar Recording

Revenue Forecasting: Art, Science or Guesswork?

Date: Wednesday, July 16, 2014
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
A Board member asks you a simple question: What is the revenue forecast for the next 9 months? Developing an accurate response is anything but easy for most finance departments. The process has become more challenging as companies diversify their revenue streams with multi-element arrangements that can include recurring and service-based revenue sources via subscriptions and professional services engagements. Predicting booked orders are difficult enough, estimating future revenues presents an even bigger challenge. But it doesn’t have to be that way.

Join for an information packed webinar to find out how you can build more accurate revenue forecasts while dramatically reducing the time and effort it takes to do so.

In this webinar, you will see a live product demonstration from and learn:

  • How to extrapolate and predict revenue across diverse revenue sources
  • How to easily derive forecasts from both booked and future sales opportunities
  • How you can build forecasts more easily when Finance, Revenue Recognition and CRM applications are on the same cloud platform
  • Speakers

    Mike O'Brien, General Manager, Financial Management Applications,
    Mike O'Brien
    General Manager, Financial Management Applications,
    Mike has over 30 years of experience working in a variety of senior management positions across Finance, Operations, Sales, and Products in the software and service industries. Previously, Mike served as CFO for an employee benefit administration firm, where he oversaw the successful implementation of Salesforce CRM and helped grow the business 40% year over year for five consecutive years. Mike's experience lends him acute expertise in aligning strategy, technology, finance and sales. Mike graduated Cum Laude from Southern New Hampshire University with a BS in Accounting.
    Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
    Moderated by: Ernie Humphrey
    Educational Programs Leader, Proformative
    Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


    Event Sponsor - delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by UNIT4 and
    By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

    There are no CPE Credits for this Solution Demonstration.