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Seminar Recording

Role of the CFO in Selecting and Implementing Enterprise Solutions

Date: Thursday, February 13, 2014
Time: 2:30 pm - 3:30 pm EST There are no CPE Credits for this Solution Demonstration.
Review the critical role and steps the CFO plays in the decision and implementation of an Enterprise solution to assure that the implementation, investment, and results are successful. Marketing Associates CFO Ryan Russell discusses the process their organization went through to eliminate and consolidate ten disparate legacy systems into a Professional Services Automation solution, which helped drive revenue growth by 34% over three years. In addition to revenue growth Marketing Associates improved operational efficiencies through automation of workflow, reporting metrics, and cash flow.

Speaker: Ryan Russell, CFO, Marketing Associates LLC

Presentation delivered at ProformaTECH 2014 -

Track: Managing Change | Session: 2 finance, accounting, treasury, cfo, technology, finance technology


Ryan Russell, CFO, Marketing Associates LLC
Ryan Russell
CFO, Marketing Associates LLC
Ryan Russell has over 30 years of experience providing financial, management and operational leadership in a variety of manufacturing, financial, marketing and service industries. He joined Marketing Associates in December 2006 from Minacs, where he was integral in creating operational systems and controls that grew the company’s domestic business from $58.8 million in 2002 to $76 million in 2005. To make sure company growth is both profitable and sustainable, Ryan believes that it’s imperative for CFOs to provide vision and insight into selecting the right system, getting the appropriate buy-in from system users, and optimizing use and by-products of the system once implemented. Russell is a Certified Public Accountant with a Bachelor of Science degree from Lawrence Technological University and a Master of Science in Taxation from Walsh College


Event Sponsor Changepoint
Changepoint - Changepoint enables effective growth and improved efficiency for technology services organizations. Our powerful solution marries PSA, PPM, and powerful business analytics to provide services teams with operational visibility and financial control over services portfolios. With Changepoint, services organizations can manage every aspect of their business--from customer acquisition and services management to services delivery and profitability. Changepoint helps services teams achieve strong margins, manage projects and resources with efficiency, deliver a custom blend of competitive product and services, and maintain top-line revenues and bottom-line profitability.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.