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Webinar Recording

From Tactics to Strategy: A Primer for FP&A Professionals

Date: Thursday, January 21, 2016
Time: 2:00 pm - 3:00 pm EST There are no CPE Credits for this Solution Demonstration.
To have the greatest impact within your company, you need to contribute to strategy rather than focusing on tactical issues. But, to accomplish this means that you have to tap into your company's financial performance and unearth insights that will help senior leaders make better decisions.

This “From Tactics to Strategy” webinar focuses on helping you play a more critical role in your organization’s success. The fast-paced session reveals how you can capture and leverage the data gathered from across your financial systems to help senior management make better and faster strategic decisions.


Kenneth Fick, CPA, MBA, CFO and VP of Finance & Analysis, Dreamscape Marketing LLC
Kenneth Fick, CPA, MBA
CFO and VP of Finance & Analysis, Dreamscape Marketing LLC
Kenneth’s experience includes positions within finance, accounting, management and consulting where he has led critical business planning, forensic analysis and strategy initiatives. As a senior leader, financial expert and business partner, Kenneth builds enterprise value by moving ideas from concept to execution by partnering with sales, marketing and operations to identify new revenue streams and profit opportunities that increase EBITDA and expand the business footprint. His prior experience has included leading the company-wide annual budget and quarterly re-forecasting process for a billion dollar marketing communications company that delivered inventive advertising, direct marketing and interactive solutions to prominent brands across North America. He has managed teams responsible for leading corporate and business level analytics including coordinating and leading the annual financial and capital budgeting process, various ad-hoc and standard reporting to senior management and board level executives. Currently, he is the CFO, VP of Finance & Analysis for Dreamscape Marketing, LLC a digital marketing company focused on the specialty medical market. Prior to Dreamscape, he was the Managing Director of a funded start-up consulting firm focused on CFPB compliance for non-depository mortgage banks.
Nicole Diceman, MBA, Product Marketing Manager, Prophix Software
Nicole Diceman, MBA
Product Marketing Manager, Prophix Software
Nicole is an experienced Product Manager professional with a proven track record of over 10 years of directly and indirectly working with and leading cross-functional teams focused on; product positioning, sales enablement, product launch, market intelligence and demand generation.

Nicole was involved in the implementations of financial analytics systems at more than 50 organizations throughout North America. She worked with companies in varying industries and sizes from manufacturing, professional services, education to oil and gas, ranging from $300M in revenue and up. She then served as a Solutions Engineer for Prophix Software where she was deeply involved in delivering Prophix’s value proposition to the market place.

Nicole holds an Honors Bachelor degree of Economics and Financial Management from Wilfrid Laurier University and a MBA from the University of Calgary, Haskayne School of Business, with a concentration in Marketing.
Moderated by: Ernie Humphrey, CEO, 360 Thought Leadership Consulting
Moderated by: Ernie Humphrey
CEO, 360 Thought Leadership Consulting
Ernie currently serves as the CEO of 360 Thought Leadership Consulting. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs. Formerly, Ernie served as the Vice President, Educational Programs for Proformative, and the as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor Prophix
Prophix - Prophix is a leading developer of innovative performance management solutions designed to automate financial and operational processes, making companies more profitable and reducing their risks. Thousands of finance leaders in nearly one hundred countries use Prophix to empower their organizations and gain valuable insight into business performance. Prophix and its partners deliver superior value by combining high-end functionality with low cost-of-ownership and fast implementations. With powerful and adaptable solutions built entirely on the Microsoft SQL Server stack, Prophix streamlines budgeting, planning, reporting, consolidation, and more.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.