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Webinar Recording

The Three Metrics that Matter For Your Subscription Business

Date: Wednesday, July 15, 2015
Time: 2:00 pm - 3:00 pm EDT
The subscription business model is turning businesses inside out and upside down. And as a result, companies are struggling to find the right metrics to measure the true value of the subscription model. Traditional GAAP financials can't measure the value of recurring revenue because subscriptions are forward looking and often accrue over the life of the customer.

In this webinar, Iain Hassall, VP Finance and Coporate Controller at Zuora, will discuss:
  • The 3 metrics that will become the new heartbeat of your business
  • Models that will help you leverage these metrics
  • Benchmarks on how successful subscription companies are running their business on this new set of metrics
After attending this event you will be able to:
Identify the three metrics that matter for a subscription business
Recognize models that will help you leverage these metrics
Identify benchmarks on how successful subscription companies are running their business


Iain Hassall, VP Finance & Corporate Controller, Zuora
Iain Hassall
VP Finance & Corporate Controller, Zuora
Mr. Hassall has served as Zuora’s VP of Finance and Corporate Controller since 2010 and is responsible for its worldwide Accounting, FP&A and Contract Management functions. Zuora is the leading subscription management platform, enabling companies in the Subscription Economy to manage the entire customer lifecycle from initial quoting, to billing and renewals, to the finance implications of its transactions.

During his tenure at Zuora, Mr. Hassall has assisted in raising over $100M venture capital funding. Prior to joining Zuora, Mr. Hassall was a Senior Audit Manager for KPMG, focusing on SaaS and Software clients in both the USA and Australia. Mr. Hassall earned his degree in Commerce from the University of New South Wales in Australia and is a Certified Public Accountant in the USA and Chartered Accountant in Australia (both inactive).
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.


Event Sponsor Zuora
Zuora - Zuora is the global leader in Relationship Business Management solutions. Zuora delivers the subscription billing, commerce and finance capabilities that have become the industry standard to help companies transition to the Subscription Economy. Enterprises and emerging companies alike use Zuora's multi-tenant cloud solution to enable growth strategies, to streamline key processes and to provide visibility into the metrics that matter most in the Subscription Economy. Zuora services innovative customers like Dell, Informatica, TataCommunications,, DocuSign, HP, Xplornet, Ustream and Reed Business Information.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.