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Argyle Announces Acquisition of Proformative Webinars and Lead Generation Services

New York, September 9, 2016 — Argyle Executive Forum LLC, a leading provider of events, content, lead generation services, and professional networks for C-Suite executives today announced that it has acquired Proformative Inc.’s webinar and lead generation services business unit.  Proformative’s separate, on-demand learning business will expand and rename, becoming Illumeo.  The transaction closed on September 9.


The addition of Proformative’s webinars and lead generation continues Argyle’s growth trajectory in B2B marketing solutions and follows the acquisition of Innovation Enterprise and CFO Publishing in May 2016.  In particular, the move expands Argyle’s leadership position with financial executive engagement.    


“Continuing the expansion of its customer lead generation, content solutions and focus on finance is at the heart of this transaction,” explains Argyle President & CEO, Danny Phillips.  “Acquiring Proformative’s products significantly enhances our membership-based high touch engagement marketing solutions for senior finance professionals. Alongside Argyles’ CFO,, CFO Leadership Forum and CFO Rising brands, we will have an unrivalled set of content and marketing solutions for large company CFOs, their direct reports and the marketers who need to sell to them,” he added.


Proformative produces more than 100 CPE-accredited webinars annually for Corporate Finance, Treasury and Accounting executives in the US and internationally, as well as a range of digital marketing services.  Proformative’s marketing solutions facilitate the engagement of buyers and sellers across a series of high-quality educational webinars, and connects the professional finance community using the Blogs and Q&A Forum on


“Proformative has built a highly-respected digital event and lead generation business that delivers a valuable and informative educational experience for users, and predictable returns for marketers,” commented Phillips.  “As Illumeo focuses its business on training services, we are delighted they have chosen Argyle as the right home for their webinar and lead generation operating units.  Argyle will now produce over 300+ webcasts annually.”


“We are very pleased to have found a strong new partner for the Proformative webinar, lead generation and web community assets,” commented John Kogan, CEO of Proformative, Inc.  “As our team re-doubles its focus on helping corporations and individuals to build their professional expertise under the new Illumeo banner, we are confident that the Proformative user and client base are in excellent hands with Argyle.”


The transaction closed on September 8.  DLA Piper served as legal counsel to Proformative. Golenbock Eiseman Assor Bell & Peskoe LLP served as legal counsel to Argyle.



Argyle Executive Forum brings business information and thought leadership to leading professionals from Fortune 1000 companies in North America, Europe, Asia and Australia. Argyle serves a curated membership community of over 2 million business leaders in finance, marketing, data analytics, technology, strategy, customer engagement, human capital, legal, supply chain and security. Clients use our engagement events, marketing services and content solutions to communicate their brand and spotlight their product innovations to our members. Along with our CFO Publishing and Innovation Enterprise divisions, we reach both highly targeted senior executives and broad industry groups.


Contact: Danny Phillips, President & CEO, 646-839-0045



Illumeo is the leading provider of Expertise Management solutions. Illumeo helps companies and corporate professionals work together to build expertise that results in engaged, fulfilled, high-performance teams. Illumeo solutions combine competency assessment, extensive expert-built training, effective dashboards and reporting, and customer-developed content, all of which drive professionals, functional organizations and companies to new heights.


Contact: John Kogan, President & CEO, 408-400-3993