Proformative Reports Sell-Out Registration for Inaugural ProformaTECH 2013

Premier Tech Conference for CFOs, Corporate Finance Leaders Delivers Educational Sessions Combined with Real-World Experiences of Peers and Colleagues

SAN JOSE, CA—April 8, 2013Proformative, the premier knowledge-sharing community for chief financial officers and corporate finance leaders, today announced a sell-out registration for the company’s inaugural ProformaTECH 2013 — the technology conference for finance, accounting and treasury professionals — which was held on March 20 in the San Francisco Bay Area.

Joining more than 40 speakers and 22 event sponsors, ProformaTECH 2013 drew a diverse range of corporate finance, accounting, and treasury leaders:

  • CXOs (32%)
  • VP-level (17%)
  • Director (19%)
  • Manager (21%)
  • Individual contributor (11%)

A post-event survey revealed overwhelmingly positive ratings from ProformaTECH 2013 attendees, as evidenced by a Net Promoter Score (NPS) of 87%. Additionally, the surveys have revealed that an impressive cross-section of organizations were represented—from large multi-national companies to up-and-coming startups:

  • 1-99 employees (36%)
  • 100-499 employees (30%)
  • 500+ employees (34%)

Combining educational sessions, best practices, and expert advice with a showcase of real-world applications across multiple technologies and industries, ProformaTECH 2013 provided an interactive peer-to-peer setting for participants to network, share knowledge, and learn how world-class companies are transforming their enterprises to drive growth, carve out operating costs, and create competitive advantage in an environment of intense competition. With this merging of education with real-world technology solutions under one roof, the event offered attendees the unique opportunity to learn about a wide range of topics from industry leaders, and then immediately follow up by talking directly with leading solution providers.

“Congratulations to Proformative for hosting such a fantastic inaugural ProformaTECH conference,” said Hyundai Motor America’s Senior Group Manager of Financial Planning and Analysis, Jim Carter. “From the fabulous opening night dinner to the receptiveness during the conference, this was a first-class event all around. I look forward to future Proformative events and benefiting from being associated with your organization.”

Exploring topics ranging from cloud computing adoption best practices to redefining the IT-Finance relationship to corporate performance management, ProformaTECH 2013 presenters included industry luminaries such as Rex Jackson, executive vice president and CFO of JDS Uniphase (JDSU); Jeff Epstein, former executive vice president and CFO of Oracle; Jim Cook, CFO of Mozilla; Peter Oey, CFO of; Shyam Desigan, CFO and senior vice president of IT, American Academy of Physician Assistants; Mike Forman, vice president of finance and corporate controller of NetSuite; and Glenn Robertson, senior vice president of internal audit at Wyndham Worldwide.

ProformaTECH 2013 sponsors included NetSuite, the industry's leading provider of cloud-based financials / ERP software suites. “NetSuite is extremely proud to have been the Platinum Sponsor for Proformative’s inaugural ProformaTECH conference,” said Rob Israch, NetSuite Vice President, Global Marketing Programs. “We thoroughly enjoyed having the opportunity to meet and talk with the impressive mix of CFOs and other finance professionals that the event attracted.”

ProformaTECH 2013 sponsors included: Compuware,, Host Analytics, Intacct, and Prophix Software, among many others.

Also attending ProformaTECH 2013 was IDC Research Director, Christine Dover, who shared her thoughts in an IDC Community Insight entitled “Trying to Keep up with the Fast Changing Landscape of Financial Technology Solutions”: “With the fast adoption of cloud computing, a whole new crop of financial technology vendors have emerged and it can be difficult for a financial professional to keep up. Fortunately there are resources to help, such as the Proformative community for finance, accounting, and treasury professionals.” Dover continued: “The ProformaTECH 2013 conference provided an opportunity to catch up with innovative providers of financial solutions in the cloud. Attendees were able to see a variety of product demos and participate in some lively lunchtime conversation at topic-specific tables.”  Dover summarized: “The injection of creativity that these new vendors are bringing to the financial applications market and the speed at which they are delivering new solutions is very exciting.”

The only organization to successfully create and nurture a thriving online ecosystem designed around the office of the CFO, Proformative is the pioneering leader in “enterprise social procurement,” a peer-driven community model that is revolutionizing the way CFOs and financial executives evaluate and procure complex products and services. The largest and fastest growing online resource and professional network for senior finance, accounting and related professionals —70% holding Director titles or higher— boasts approximately 15,000 community-contributed knowledge assets, in the form of questions, answers, resources, and reviews.

About Proformative

Proformative is the largest and fastest-growing online community and resource for senior level corporate finance, accounting, treasury and related leaders. Proformative ( connects the world’s corporate finance leaders to provide instant advice and insights on the tough financial and strategic challenges they face everyday. Proformative is the first online professional network specifically designed to help corporate finance professionals be successful in their jobs and careers. Proformative has a reach of more than 600,000 corporate finance and business professionals in its fast growing network. Proformative is headquartered in Silicon Valley, CA.



Renee Maler
Philosophy PR + Marketing
reneeatphilosophypr [dot] com