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Brenda Morris Expert Information Advisor Information

Board of Directors, Audit Committee Chair

Boot Barn

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Proformative Expert

Expert Topics: FP&A, Cash Management
Expert Answers: 56 Answers/Comments
Advisor Information

Proformative Advisor

Proformative Advisors are experts, not only on the topic areas noted, but are also expert users of Proformative, and provide advice and feedback that helps us improve the Proformative site for corporate finance, accounting and treasury professionals.

Strategic***Leader***IPOs***Banking Relationships***Financial Analysis & Reporting***Modeler***Operator***Team Builder***Mentor***Coach

C-level operational and financial executive, with extensive experience as CFO/COO in publicly-traded and closely held companies including entrepreneurial start-ups, high-growth, and mature organizations. During her 30-year career, Brenda has acquired extensive experience in the areas of mergers and acquisitions, accounting and treasury functions, consulting, financings and IPOs, which she has utilized while working in a diverse group of industries. Brenda enjoys working with trusted, collaborative and energetic partners who love to build and nurture an organization for high performance.



CFO : 5.11 Tactical - [2013-02 to 2014-08]
5.11 creates superior products that enhance the safety, accuracy, speed and performance of law enforcement, military and firefighting professionals. Built on a foundation of durability, quality and value, 5.11 leads the industry in delivering functionally innovative gear, head to toe. Brenda joined 5.11 to establish an infrastructure for an IPO or liquidity event in the future. In the past couple of years 5.11 has achieved the financial cleanup needed, FP & A optimization, team development and required resources to build on for future growth, systems optimizations/implementation and process work that needed done for an IPO or future liquidity event. Brenda looks forward to seeing the company grow and her team members success!

CFO : Love Culture Inc. - [2011-09 to 2013-02]
Brenda focused on growing the organization, adding 45 stores in two years, completing intensive business process improvements and systems reviews during her time with Love Culture. She implemented value adding processes and systems, with a focus on the strategic initiatives to take Love Culture to the next phase of growth. She looks forward to watching them continue to grow and thrive!

Visiting Professor of Accounting/Finance : Pacific Lutheran University - [2011-07 to 2011-10]
Brenda is teaching Accounting for Decision Making, a Graduate Level Course that is an examination of financial and managerial accounting topics. Including financial reporting, budgeting, and cost behavior. The focus is on using accounting to support ethical business decision-making. The PLU School of Business provides a supportive learning experience that challenges each student to: 1) acquire relevant business skills; 2) apply them to create sustainable value; and 3) prepare for a purposeful life of achievement, inquiry, integrity, leadership and service. We are especially committed to scholarship, innovation, and a global perspective.

Executive Management Consultant : BM Consulting - [2011-01 to 2011-10]
Brenda is consulting on Strategic Projects to help companies move to the next phase of their growth, including Key Initiative development, Succession Planning, Enterprise Risk Evaluation, Business Process & Systems review and improvements. Contact me for more information or if you have a project in mind!

CFO : Icicle Seafoods - [2009-03 to 2011-01]
At Icicle, Brenda completed intensive business process reviews and implemented many value adding processes and systems. Brenda was instrumental in the organizational updates and strategic initiatives development needed to take Icicle to the next phase of growth. During her time at Icicle she completed the integration of AG Seafoods and Smoki Foods as well as the sale of Icicle's surimi business to Trident. Brenda was a strategic partner to the CEO and member of the Executive Management Team with a key role in determining the strategic direction of the business. She was responsible for projecting the long-term financial picture of Icicle, day-to-day responsibility for planning, implementing, managing and controlling all financial related activities of the company. Direct reports responsible for the following functional areas: Finance and Accounting, Financial Planning and Analysis, Credit, Tax, Treasury, Customer Service and Information Technology.

CFO : IFLOOR - [2007-04 to 2009-03]
As CFO for start-up iFLOOR Inc., a hard surface retailing concept, Brenda was responsible for finance and operations administration and for contributions to the formulation, development, implementation, and administration of operational policies and business goals and objectives. Brenda organized, planned, directed and controlled all finance and operations functions for stores, service and operations and e-commerce call center, including Logistics, Call Center, Accounting and Finance, Treasury, Credit, Human Resources, Management Information Systems, Real Estate Development and Facilities. Brenda raised capital to fund growth and cash needs in September 2007 and again in September 2008 in a tough economic and housing environment. Brenda managed all board and investor interactions and presentations. During the economic downturn in 2008, Maveron elected to unwind the iFLOOR investment. Brenda moved the company through a Chapter 11 process and assets were liquidated.

CFO : Zumiez - [2003-04 to 2007-04]
At Zumiez, Brenda's responsibilities were the financial, operational management and strategic direction of Zumiez Inc, a specialty teen retailer with 99 stores in 2003 and currently over 400 stores in the United States. After joining Zumiez Inc., they completed an IPO, 2 follow-ons, a DC and Home Office relocation, and M & A. Brenda upgraded the finance & operations management team of Zumiez in order to ensure they had the right team for growth and transaction management. Brenda set up investor relations, SEC reporting and compliance reporting requirements. Brenda negotiated and facilitated the banking relationships, converted all treasury functions during her tenure to more efficient systems and set up investment portfolio management post-IPO. Brenda completed the Sarbanes-Oxley compliance process and developed reporting to the board and critical external relationships to drive growth for Zumiez, including wall street, investment bankers, buy side and sell side analysts.

CFO/VP of Finance : K2 Sports - [1999-11 to 2003-04]
Brenda directed all Administrative departments including Accounting and Finance, Credit, Human Resources, Management Information Systems, and Facilities. Brenda joined K2 as Director of Finance in 1999 and was promoted in 2000 to CFO/VP. K2 provided significant opportunities and challenges as they restructured the company and moved all production off shore over 12 months. Brenda was part of the team to complete a significant debt restructure in 2002. These changes required focused decision-making and teamwork. Brenda and the Executive Team focused on the long-term vision and strategies of K2. Brenda managed the International Financial Operations of the business in Japan, Germany, Canada, Norway and several JV’s.

Controller : Unionbay Sportswear - [1995-09 to 1999-11]
Brenda drected the overall financial activities of the company. Brenda coordinated FP & A, preparing budgets and forecasting performance and recommended alternative solutions to ownership and directors to improve efficiency of operations. Brenda prepared and completed presentations to senior management on a routine basis, including financial information, security issues and cost management. brenda was responsible for maintaining the integrity of data and reporting generated within Operations. She coordinated the annual audit and annual 401k audit and developed and implemented company policies and procedures, reviewing compliance, reporting findings and recommending updates or options. Brenda maintained the risk management function, staying abreast of changes in the risk & insurance industry that might affect our operations. Brenda negotiated finance agreements, banking facilities and other financial instruments and agreements of the Company.

Controller : Bowers Machine - [1992-06 to 1995-09]
Brenda directed the overall accounting activities of the company, supervising the accounting personnel and clerical staff. Preparing the monthly financial statements and performing analysis on financial data, preparing budgets and forecasting. Prepared schedules for the auditors and coordinate the annual audit. Developed and implement company policies and procedures, reviewing compliance and reporting findings. Coordinated Management Information Systems and Human Resource activities.

Accounting Manager/Sr. Accountant : FlowMole (UTILX) - [1987-09 to 1992-06]
Brenda was primarily responsible for maintaining the general ledger and preparation of financial statements and SEC Reporting for the three divisions and the parent corporation. Brenda was a key team member for the IPO in 1987/1988 and secondary offering in September 1989. She was accountable for fixed assets ledgers and fixed asset reporting, international accounting functions including foreign currency translation. Brenda supervised Senior Accounting Clerks and temporary staff.

Senior Accountant : Wilcox Farms - [1984-06 to 1987-06]

Accountant : Mylin Manufacturing - [1983-06 to 1984-06]



MBA, Emphasis on Organizational Development : Albers School of Business and Economics (at Seattle University ) - [1995 to 1997]

Business, Accounting : Pacific Lutheran University - [1988 to 1991]