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Tom Hartman

VP Business Development

Whitebirch Software

Whitebirch Software provides Strategic Planning software and services for Higher Education, Life Sciences, NPO's and Industry to achieve a higher level of forward-looking Performance Management utilizing advanced modeling, strategic impact analysis, scenario and sensitivity analysis, and sensitivity optimization tools. Whitebirch Software allows our customers to Model, Analyze and Present (MAP) within the same tool, freeing them from the infamous Excel/PowerPoint cycle.

My career spans 34 years including the last 14 years in sales, consulting, and product specialist positions supporting products such as Adaptive Planning, Alight Planning, FRx Forecaster and Microsoft PerformancePoint Server.

I established my own consulting firm where I installed and supported Hyperion Pillar for Bell Canada, NiSource, Hanes, The Boston Beer Company and Huls Chemicals. Earlier in my career, I held positions of Financial Planning Manager, FP&A Director and Controller for business units of Colgate Palmolive, Fluor, and Sara Lee. I am a Certified Management Accountant and member of the Institute of Management Accountants.

Specialties: Driver-based modeling, budgeting, forecasting, reporting, analysis, continuous planning, scenario analysis, scenario optimization, strategic impact analysis, multi-variable sensitivity analysis, volume-rate analysis, KPI's and related Dashboards.



MBA, Finance : Mason School of Business (at The College of William & Mary )