This video is from the Proformative webinar "The Strategic CFO -- Changing the Game for Finance" held on April 23, 2013. The webinar features a presentation from Marc Linden, CFO, Intacct.
A recent survey reveals an interesting trend: the majority of CFOs want to provide greater and more strategic value to their organizations, unfortunately they're stuck managing inefficient accounting processes. But in 2013 there is hope. Thousands of organizations are taking advantage of cloud computing, which changes the game for CFOs by eliminating drudgery, automating manual processes and delivering unprecedented visibility into business performance—freeing time and providing rich information that CFOs are using to fulfill their role as business leaders. CFO's are now able to boost productivity, accelerate competitive response, free up IT and capital resources as well as easily and cost effectively scale the function while utilizing the cloud.