I have been preaching about the value of thought leadership in the realm of
Thought leadership is delivered when information helps someone in any or all of the following ways:
- Ask the right questions
- Identify issues and opportunities
- Perform better at their job
- Positively impacts a
- Helps make someone a better boss or employee
Anything being represented as thought leadership should offer you ROI for your time that includes at least one of the components listed above, and not include any type of plea for your business or touts the virtues of a specific product or service. For those of you misusing the term thought leadership, shame on you. For those of you who do it right, thank you. For those of you who want to know what it really is, just ask one of us that gets it (note I did not ask anyone to contact me as I consult in this very arena).