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Why should a CFO tweet? 

I blogged about CFOs and Twitter three years ago. Since then, practically nothing has changed for CFOs and Twitter.CFO on Twitter

Few CFOs use Twitter.

And this is a mistake.

Reasons given by CFOs as to why they don’t use Twitter include:

Time. CFOs use this reason as a crutch for many things they don’t feel is important.

Irrelevant. CFOs do not feel that this social media tool is relevant to them.

Other CFOs don’t tweet. While this is true, this is never a reason not to do something.

They don’t get it. This, I think is the real reason CFOs do not tweet. CFOs generally do not understand how to use it and do not understand why they should use it.

So let’s address the real issues.

Reasons why a CFO should use Twitter.

Visibility

Not being on Twitter limits your visibility. One of the keys to success for a CFO is to be visible. Does a CFO who is invisible actually exist? In the business world today, if you are not on the Twitter channel, you may not exist.

Brand

Twitter impacts your brand. If you are on Twitter and use it even just a little bit, you can easily brand yourself as someone who is ‘with it’. As many CFOs struggle with how to stay relevant within their organization and their career, using Twitter is a small investment that pays off big dividends on your personal brand. A well branded CFO is a successful CFO.

Network

Few CFOs will admit to being master networkers. While tweeting is not networking, it is a tool that supports networking by sharing information with those that know you and those that want to know you. Social media supports networking, and Twitter is a channel that any CFO serious about networking should be part of.

Listening

An effective CFO knows how to listen. Twitter is now a mainstream channel of information, and if you are not on it, you could be missing information being said about things you care about, including what others are saying about you. Any time you are at a conference or in public, having a Twitter handle allows others to talk to you directly. You may want to hear what they have to say.

Be Part of the Conversation

With Twitter, you can not only listen to what people have to say about you. You can be part of the conversation. Imagine for a moment you are presenting at a conference. With your Twitter handle, audience members can reach out to you directly about what you said, tell others and spread your brilliance, and interact with you directly. I have been to too many CFO conferences where CFOs talk about what they want to share, and because they are not on Twitter (which is most of them), they miss interacting directly with the people who are there, not to mention the ability to reach others way beyond the room.

As CFO, if you are on Twitter, please reach out and tweet me @DergelCFO.

If you are not on Twitter yet, and would like to know more about how to work with it, you can find many resources online, including this Twitter Tip Sheet from Donna Papacosta.

What I said three years ago bears repeating.

Twitter. It’s good for you. And you might actually like it.

 

Comments

EMERSON GALFO
Title: CFO
Company: C-Suite Services
LinkedIn Profile
(CFO, C-Suite Services) |

Francesca's or even Twitter's CFO learned a lesson or two about tweeting.

Topic Expert
Wayne Spivak
Title: President & CFO
Company: SBAConsulting.com
LinkedIn Profile
(President & CFO, SBAConsulting.com) |

You left out one important statement:

You can Tweet and become one of the billions of tweets that for most people are just part of the new everyday din. What's in a Tweet? that which we call a Tweet
By any other name would smell as sweet; so Noise by any other name is still noise (sorry Mr. Shakespeare).

CFO's need to communicate with those who need to hear what they have to say, and do it with more clarity than a 140 characters including some hash-tags.

But then again, no one reads more than 140 characters these days, so it truly is a conundrum.

Topic Expert
Samuel Dergel
Title: Director - Executive Search
Company: Stanton Chase International
LinkedIn Profile
(Director - Executive Search, Stanton Chase International) |

It's less about putting out content and more about being able to be part of the conversation. Too many CFOs are not on Twitter and miss being able to listen in to what others may say about them, as well as being able to respond.

CFOs on Twitter, even if not active, have a branding advantage.

Topic Expert
Regis Quirin
Title: Director of Finance
Company: Gibney Anthony & Flaherty LLP
LinkedIn Profile
(Director of Finance, Gibney Anthony & Flaherty LLP) |

I believe tweeting is very important. It helps establish your brand, i.e. what you offer any potential employer or client. However, what you disseminate must be thought provoking and worthwhile to draw someone to that 141st word (the Holy Grail of the decade). From my blog www.cfotips.com - in order of priority, referrers come from Search Engines (#1); Linked-in (#2); Proformative (#3); Wordpress (#4); buttons-for-website (#5); Facebook (#6); and then Twitter (#7).

Ern Miller
Title: Co-CEO
Company: Miller Small Business Solutions
(Co-CEO, Miller Small Business Solutions) |

I believe few people of any position tweet because it is too easy to mis-tweet and go viral, losing your job. If I did not own my company, I would guard anything I say in public like every word were a top secret security breech.

I act that way in everyday conversations, anyway.

My attitude in tweeting is, most ideas that need to be conveyed need more than 140 characters. Anything less than 141 characters will amount to nothing more than a neanderthal grunt or a cheerleader chant; both of which have little effect.

Ugh!

*GO TEAM!*

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