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Accounting For Customer Renewal Options

 

"Do you include option years in the bookings #?"

This question was asked at a recent webinar, now available on-demand:

"Why Companies Need a Bookings Policy, and How to Create One"

Please add your thoughts about it below. Thanks!

Answers

Mike Murphy
Title: Chief Business Officer
Company: goTransverse
(Chief Business Officer, goTransverse) |

I would not. I would consider this to be a renewal metric to be evaluated separately. You may want to include them to calculate colt (or customer life time value) if the business model supports this metric.

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