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Is all fair in love, war and social media marketing?

I'll go out on a limb and say that we're all on LinkedIn. The degree we utilize it may be different, but I'd say we all have an account.

For the past six months or so there has been a raging debate on what is or isn't professional on LinkedIn and what you can and can't do.

Seems a little bizarre, but people are opinionated! It would seem, with the exception of behavior which is really out of the box, such as libel, profanity and flaming (I think that word is no longer in vogue), anything should go.

Now, and here comes the tricky part, there are those that insist on posting material that is offensive to some and acceptable to others. The funny thing is, what I might find offensive, you don't. Strange world we live in.... Posts about drugs, sex,religion, rock and roll, management, accounting, jobs, paid advertisement, unpaid advertisements, people looking for work, people looking for employees, silly questions, no-so silly questions and the list of items goes on and on and on....

Now to the quandary... Has anyone been following the Bikini Luxe debate? Talk about people with strong opinions for and against.

Talk about one smart young lady!

So here's the question: Do you think what's she is doing on LinkedIn is professional?

And, notwithstanding your prior answer, do you think it is smart marketing?


Title: CFO
Company: C-Suite Services
LinkedIn Profile
(CFO, C-Suite Services) |

i am more offended (it is a matter of degree) by other businesses that has NOTHING to do with women that use women in skimpy outfits. Car shows, racing. boxing matches etc. Even cheerleading (whatever sport) is borderline for me. I am more "wtf" by "Can you solve this" Linkedin posts and the like.

Whenever there are issues like this, I kind of SELF CHECK MYSELF and my views if there are other things that I am okay or not okay with.

It is a bikini company. Somehow, bikinis on manequinns just wont show the product intended for it's demographic. Candice's (Galek) marketing was brilliant. She is able to push the extent of LinkedIn.

David Smith
Title: Manager
Company: Private
(Manager, Private) |

Wayne, am I missing something? She's in the bikini business and sometimes shows women in bikinis on LinkedIn posts.

Okay, so what's the big deal?

I think that's alot more honest marketing than, for instance, "Tonight at 11, Channel 7 news takes you behind the scenes at one of America's raunchiest strip clubs."

I have to say I get exhausted by the professionally offended. Maybe someone will enlighten me as to what all the hullabaloo is about.

The whole thing about social media is that it's social... like a party. And sometimes you end up bumping into someone who you'd rather not listen to.

So just move on. No one has to make a federal case out of it.

Good for her for getting creative, building a business, hiring people and paying taxes. We need more of that.

Topic Expert
Wayne Spivak
Title: President & CFO
LinkedIn Profile
(President & CFO, |

I find a lot of other postings offensive, and I use the magic "hide" button.

Viola - they and their offensive posts are gone....

It's almost as magical as changing the channel on my TV.... or hitting delete on my e-mail or not listening to my wife... (did I say that...ooops :) )

Rich Pellegrino
Title: CFO & Treasurer
Company: "P&C" Insurance Company
LinkedIn Profile
(CFO & Treasurer, "P&C" Insurance Company) |

Interesting approach to marketing ... I sort of feel strongly both ways.


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