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Book-To-Bill Ratio When Billings Go Bad

 

"We would like to understand Book to Bill ratio and the debooking of bad business."

This question was asked at a recent webinar, now available on-demand:

"Why Companies Need a Bookings Policy, and How to Create One"

Please add your thoughts about it below. Thanks!

Answers

Mike Murphy
Title: Chief Business Officer
Company: goTransverse
(Chief Business Officer, goTransverse) |

I am not familiar with that metric (seems to be a specific industry metric). With that said, if a booking never is fulfilled, I believe the proper treatment would be to de-book.

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