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Q&A Forum

Booking Short Term Revenue


"In your experience, how are short-term deals or deals with an early out typically handled for Bookings? "

This question was asked at a recent webinar, now available on-demand:

"Why Companies Need a Bookings Policy, and How to Create One"

Please add your thoughts about it below. Thanks!


Mike Murphy
Title: Chief Business Officer
Company: goTransverse
(Chief Business Officer, goTransverse) |

Depending on the term and business model. if you are dealing with contracts that are month to month and have high rates of churn, then I would use MMR or CMRR as my key metric vs a booking or arr metric. if churn is low, i would consider an arr metric manage any customer drops as part of my churn calculation.


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