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Q&A Forum

Bookings vs Revenue & Inflated Future Value


"Management may use the bookings metric (non-gaap) metric as a way to inflate future value despite known variances between bookings and recognized revenue. Is there any guidance that can be referenced or is the AICPA looking at bookings to provide some general guidance or guidelines?"

This question was asked at a recent webinar, now available on-demand:

"Why Companies Need a Bookings Policy, and How to Create One"

Please add your thoughts about it below. Thanks!


Mike Murphy
Title: Chief Business Officer
Company: goTransverse
(Chief Business Officer, goTransverse) |

I wish. Non-GAAP financial measurements are not new. You may recall the term ‘eye balls” as a metric web sites used to measure user engagement. However given that these are in fact “financial metrics” I do believe that there should be some oversight over the metrics and their usage.


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