more-arw search

Q&A Forum

Diversity concerns expanding in new markets

diversity in retailHow would you handle diversity in a retail market you are not familiar with? Example: You want to expand into a new market not in your home state and have the perfect person ready to move but are unsure if it will be a good fit due to the lack of diversity in the area.


Chris Shumate
Title: Accounting Manager
Company: Dominion Development Group, LLC
LinkedIn Profile
(Accounting Manager, Dominion Development Group, LLC) |

That can be tough, Christie. I would first consider the employee's safety. The truth of the matter is that there are part of the world you wouldn't want to send an employee because of their physical characteristics, religious beliefs, or life choices.

Living in Knoxville, where I do, isn't as much of a problem as it would be in some neighboring counties. For instance, I would advise not sending anyone who wasn't white to be a representative in Union County, Tennessee if they were to manage a territory for a wireless communications company.

Someone moving from San Francisco isn't going to feel as welcomed if they were to move to Knoxville. Just like some people from Knoxville wouldn't be as welcomed in San Francisco.

When considering the new market, consider if there's a city that is more diverse in that state.

There are pockets within all states that aren't accepting of people that are different. Until something supernatural occurs, it isn't going to change. It is best to find the pockets where the employees will thrive. Not only will they thrive, but so will the company.


Get Free Membership

By signing up, you will receive emails from Proformative regarding Proformative programs, events, community news and activity. You can withdraw your consent at any time. Contact Us.

Business Exchange

Browse the Business Exchange to find information, resources and peer reviews to help you select the right solution for your business.

Learn more

Contribute to Community

If you’re interested in learning more about contributing to your Proformative community, we have many ways for you to get involved. Please email [email protected] to learn more about becoming a speaker or contributing to the blogs/Q&A Forum.