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Do you find value in LinkedIn Groups?

I belong to fifty or so groups and actually run one group.

I find that most admins fall into two groups (there should be three).

The first group: I'll let anyone post anything, and I'll also post to see if I can get some business.

The second group: I'll restrict posting to only a select few (my friends) regardless of how germaine a post may be from someone out of my select few of friends. The result is a giant advertisement for the firm.

The group that is far and few between is a group that culls the garbage, the self-serving ads and provides value to the group members.

So here's the question... Do you find value and which groups have value to those in the office of the CFO?


Jason M. Jones LPA
Title: Client Service Coordinator
Company: Hemphill Wright & Associates CPAs
(Client Service Coordinator, Hemphill Wright & Associates CPAs) |

Up until a few years ago, I got a great deal of value out of using LinkedIn Groups (I belong to about 30+ groups, and I am a co-admin of one of them, but the ones that I still get value out of currently are only about 2-3 at the most. The rest of them are primarily just storage groups for links to albeit relevant articles but which generate no feedback whatsoever.

Interestingly enough, I belong to several bookkeeper and QuickBooks related groups that are consistently active, generate real dialogue, and its mods and admins are aggressive at curtailing spam and self-serving posts. The CFO and CPA groups I belonged to used to be active and dialogue-oriented, but I am not seeing the activity I used to in those groups. If anything, Proformative has been the default site I go to regarding CFO, finance, and accounting related issues, as well as business in general.

Title: CFO
Company: C-Suite Services
LinkedIn Profile
(CFO, C-Suite Services) |

Two of the groups I value on LinkedIn are Boards and Advisors and Board of Directors Society. I use these groups to keep abreast with current and future trends on Board Governance.

It is not only sufficient for us to know what and how our peers think and do, but also the people we answer to. This is also inline with my goal of serving in a few boards myself.

Unfortunately, I do NOT get any value from CFO groups on LinkedIn. It is mostly REpostings of articles I have already seen/read from other sources or whitepapers mostly to the author's/company's benefit.

Anders Liu-Lindberg
Title: Regional Finance Business Partner
Company: Maersk Line Northern Europe
LinkedIn Profile
(Regional Finance Business Partner, Maersk Line Northern Europe) |

All groups are not made equal. Some are overrun by posts meaning 100+/day which makes them quite useless whereas other has a good level between 5/15 so you can somehow keep up. I use groups to promote my own content but naturally aim to start a discussion with the members.

I also recently started up one group and have now reached 235 members. Still, it's mostly only me posting in the group so groups typically have to reach a certain size before they become more lively.

Chris Shumate
Title: Accounting Manager
Company: Dominion Development Group, LLC
LinkedIn Profile
(Accounting Manager, Dominion Development Group, LLC) |

When I first started using LinkedIn groups I received great value. I went into industry specific groups for construction and the software being used where I work.

Then I started getting too many emails so I turned my notifications off so I wouldn't receive as many. Since doing that I rarely ever check the groups I'm part of. I much prefer the content and engagement on Proformative even though it's not specific to construction and development industries.

Title: CFO
Company: C-Suite Services
LinkedIn Profile
(CFO, C-Suite Services) |

Since we are on the subject, I am expanding my LinkedIn connections and you can connect with me on LinkedIn. Just include a Proformative reference on your LinkedIn invite so I know you know me (or have helped you) via Proformative.


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