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Blair Cook CPA CPA MBA's headshot
Blair Cook CPA CPA MBA Corporate Director and Professional Education Innovator

Does SPAM traffic help or hurt your website?

Asked on May 9, 2013

I don't know, but I see more and more of it every day.  Is it an indication that my website is achieving more visibility?  Does this sort of traffic help in the search engine rankings?  A simple finance mind wants to know.

Answers

Regis Quirin's headshot
Regis Quirin Director of Finance • Oct. 17, 2012

My assumption - I have a wordpress site (www.cfotips.com) which has a spam filter. Every week I delete about 100 spam entries, i.e comments to my blog posts that are not genuine, but look to sell products and services. Wordpress captures the spam vs. letting it get published. Now if Wordpress is able to identify spam, I am going to guess that Google can identify spam also. Following that logic - Google discounts this activity and does not include it in their SEO algorithm. If it were not discounted, "Viagra" would be the top ranked item, regardless of what you search.

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