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Elevator pitch template or outline or strategy needed

With so little time, what is best to include, exclude, etc?


Christine Speedy
Title: Global Business Development
Company: CenPOS
(Global Business Development, CenPOS) |

It depends on your company, but I've always found more is better. For example, Steve Smith, accountant at ...Smith Brothers specializing in Corporate Tax consulting for the manufacturing industry. I'd even take it a step further. Steve Smith, accountant at ...Smith Brothers specializing in Corporate Tax consulting for mid-size manufacturers and wholesale distributors in Florida.

steve smith
Title: Manager
Company: Anonymous
(Manager, Anonymous) |

Hi Christine,

I was thinking more along the lines of pitching investors for a startup... in-person, what kind of verbal outline to a potential investor might be a bit better format.

Title: Executive & Business Coach, Career Trans..
Company: Howard B. Schwedel, MBA / Schwedel Busin..
(Executive & Business Coach, Career Transition, Franchise Selection, Howard B. Schwedel, MBA / Schwedel Business Svc.) |

Be memorable. I tell everyone I am a recovering CFO. It often spurs a question about what I am doing now and people seem to remember it the next time we meet,

Brad Luke
Title: SVP
Company: Software as a service
(SVP, Software as a service) |

Check out Canaan Partners website, they have great information on pitch decks. I found it VERY helpful. You can download their VC pitch deck guide.

Topic Expert
Mike Caruana
Title: Director of Financial Services
Company: Diamond Resorts International
(Director of Financial Services, Diamond Resorts International) |

I think a fundamental rule is that you should say something significant and specific to you/your company within the first 15 seconds...not like "We're a software company that specializes simplifying transactional analysis." but more like that statement with " utilizing a patented algorithm that can crunch up to 2 million data points, make correlations and generate an executive dashboard within minutes." Allow a 2 second 'pregnant pause' to allow for some response/assess initial interest before continuing. And don't forget to ask for a specific time to meet/talk further.

Topic Expert
Tom Sheppard
Title: President
Company: The Sheppard Group
(President, The Sheppard Group) |

There are lots of pitch deck templates that you can download. While a deck is usually only 15-18 slides I encourage you to build as many slides as you need to get your plan right and then narrow it down. The rest will help you understand your business and be available in your mind or at hand for Q&A.

What should you present? Investors want to know 1) do you understand the need/opportunity & market 2) how you will make money and 3) why you? The last is often the most important: Can you lead, sell, do you have some important expertise and do you know what you don't know and have a plan or are open to input. Being dynamic and having a personality are great assets but quiet entrepreneurs can overcome a shortcoming by showing strength in their knowledge and how they think. If an investor does PARTNER with you, you will be together for a long time. While the first 2 questions may seem obvious, I can say that these are among the most common mistakes and quickest to be eliminated from a plan competition.


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