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Financial and marketing metrics for social media applications

I am trying to help (pro bono) a local organization develop a business plan for a social media app. Other than thins like # users, cost per user acquisition, and a few others, does anyone have a list or a template for such a plan showing the basic financial and other metrics such a start up would ant to track and forecast?


Topic Expert
Wayne Spivak
Title: President & CFO
LinkedIn Profile
(President & CFO, |

I did a quick Google on "relevant metrics for social media applications" and came up with a fair number of hits. You might find your answer in those responses.

Jerry Goldberg
Title: Principal
Company: Strategic Capital Corp
(Principal, Strategic Capital Corp) |

Good idea, Have searched similar but will look again

Dana Todd
Title: CMO
Company: Aftermath
(CMO, Aftermath) |

Are you trying to analyze the business of building a software company, or analyze additional values of social media interactions? If the latter, you might be interested in this presentation which looks at a lot of different ways to calculate "ROI" in social media:

Jerry Goldberg
Title: Principal
Company: Strategic Capital Corp
(Principal, Strategic Capital Corp) |

Thanks Dana More interested in the building of the software and analyzing first traction with customers, subscribers, etc.


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