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How can a small business leverage social media to its best advantage?

Roger Frederick's Profile

What are some of the best ways you've seen small business handle their social media initiatives?


Topic Expert
Regis Quirin
Title: Director of Finance
Company: Gibney Anthony & Flaherty LLP
LinkedIn Profile
(Director of Finance, Gibney Anthony & Flaherty LLP) |

Please review the following blog post - Is your company maximizing social media?
( It will offer you suggestions on how to get started.

Topic Expert
Rex Jackson
Title: EVP and Chief Financial Officer
Company: JDS Uniphase
(EVP and Chief Financial Officer, JDS Uniphase) |


Social media is a big and varied place, and how you should handle it is very much a function of what kind of business you are in. Can you share a little about the space? That would help others provide you some greater insight.

Cindy Kraft
Title: CFO Coach
Company: Executive Essentials
(CFO Coach, Executive Essentials) |

First, a strategy ... from which your initiatives flow.

A few things I've learned.

Repurpose your content
Integrate your content (multiply platforms, one post)
Be consistent (you'll quickly fall off the Google radar if you are inconsistent)

All the best!


Pei Wang
Title: Accountant
Company: Reteck Co, ltd
(Accountant, Reteck Co, ltd) |

Social media brings more advantages to the small business compared with large corporation due to its low cost and effectiveness. Employees can access the accounts in the social media from anywhere, anytime for their sales, marketing, management and customer interaction and supports. Compared with traditional business model, social media can help the small business meet with more people, build business network easily, save time, and has more accesses to a range of resources. Small business shall choose right social media based on its business strategies and initiatives, and has to be consistent and make the most of it.

From the accounting and finance perspectives, small business can save much more operation costs, save time, and can install and use a variety of Apps through one platforms or integrate multiple platforms easily. Also, professionals can connect with others to build business networks and exchange ideas, information and solutions through social network. These features provide the small business with unlimited advantages and resources.

Topic Expert
Jaime Campbell
Title: Chief Financial Officer
Company: Tier One Services, LLC
(Chief Financial Officer, Tier One Services, LLC) |

I quite agree with Pei. I have taught many small business owners to use social media to grow their companies and spend only 15 minutes at a shot, not hours, making it happen.

Join a LinkedIn group with your industry colleagues who specialize in niche areas other than your own. Contribute ideas and respond to their posts, and you'll soon create cross-referral relationships.

Create a Facebook page where your customers can find your company and take advantage of deals that they couldn't easily find elsewhere.

Use the LinkedIn feature to request introductions. If you want to meet Person Y because he could be your next big customer or referral source, go to his profile and click "Request introduction." LinkedIn will tell you that you are both connected to Person X. Use the wizard to proceed from there.

Create a Facebook group branded with your company's name and logo but with a title focused on whatever hot button drives customers to your company. make it a discussion hotspot for things of concern to your customers and potential customers.

Create a pipeline or add the pipeline steps to your existing pipeline in your CRM system in which some steps include the use of social media.

Be sure to have a social media policy in place since I assume you will not be handling these communications personally. There are consultants who can help you do this.


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