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How do you/should you use social media as part of an employee retention strategy?

Answers

Topic Expert
Regis Quirin
Title: Director of Finance
Company: Gibney Anthony & Flaherty LLP
LinkedIn Profile
(Director of Finance, Gibney Anthony & Flaherty LLP) |

It is not uncommon for a company to have both a Linked-In page and a Facebook page. If your employees follow or friend these pages, you are able to send communications to them. If they Like these messages, the audience grows. The more you engage employees in the happenings of your company, the higher the retention will be. While I have not seen statistics, that is my belief.

Topic Expert
Christie Jahn
Title: CFO
Company: Prime Investments & Development
(CFO, Prime Investments & Development) |

I agree with Regis. We have been wanting to drive social media for a long time but no-one has had time to manage it. I decided to take it on and encouraged our employes to like our page and when they are activating a new phone, encourage their customers to set up their Facebook accounts and Like our page a well. I started posting in store events and the employees have been very encouraged by this and hopefully we will see it grow. We've added about 10 new Likes in less than a month. I was hoping for a little more by now, but I'm not ready to give up and I'm hoping once we get more customers following us to start promos and special offers.

I'm also not sure on the retention piece, however as Regis says the more employee engagement and buy in you have they are happier and more inclined to stick around.

Topic Expert
Wayne Spivak
Title: President & CFO
Company: SBAConsulting.com
LinkedIn Profile
(President & CFO, SBAConsulting.com) |

I think this question needs to be asked:

Who are you trying to retain (or attract).

Then use the most effective methodologies to communicate to that demographic (and it may not be social media).

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