more-arw search

Q&A Forum

How Proformative works?

Anna Bielecki's Profile

I became a member of Proformative and I was searching for education on fraud in the workplace. The site is not intuitive for me. where can I find an overview how it works. I started searching courses but I was rerouted to different website and I am not sure how that site works.
Please instruct.


Ernie Humphrey CTP
Title: CEO & COO
Company: Treasury Webinars
LinkedIn Profile
(CEO & COO, Treasury Webinars) |

Anna, Proformative was bought by Argyle. They have not posted anything about what they will offer post acquisition. Proformative sold the brand to Argyle and spun out as Illumeo to focus solely on on-demand professional development. I would suggest you search on the Illumeo website if you want to look at a broad offering of on-demand education in this arena.

Ernie Humphrey CTP
Title: CEO & COO
Company: Treasury Webinars
LinkedIn Profile
(CEO & COO, Treasury Webinars) |

NEW YORK--(BUSINESS WIRE)--Argyle Executive Forum LLC, a leading provider of events, content, lead generation services, and professional networks for C-Suite executives, today announced that it has acquired Proformative Inc.’s webinar and lead generation services business unit. Proformative’s separate, on-demand learning business will expand and rename, becoming Illumeo. The transaction closed on September 9.

“We are very pleased to have found a strong new partner for the Proformative webinar, lead generation and web community assets”

The addition of Proformative’s webinars and lead generation continues Argyle’s growth trajectory in B2B marketing solutions and follows the acquisition of Innovation Enterprise and CFO Publishing in May 2016. In particular, the move expands Argyle’s leadership position with financial executive engagement.

“Continuing the expansion of customer lead generation, content solutions and focus on finance is at the heart of this transaction,” explains Argyle President & CEO Danny Phillips. “Acquiring Proformative’s products significantly enhances our membership-based, high touch engagement marketing solutions for senior finance professionals. Alongside Argyles’ CFO,, CFO Leadership Forum and CFO Rising brands, we will have an unrivalled set of content and marketing solutions for large company CFOs, their direct reports and the marketers who need to sell to them,” he added.

Proformative produces more than 100 CPE-accredited webinars annually for Corporate Finance, Treasury and Accounting executives in the US and internationally, as well as a range of digital marketing services. Proformative’s marketing solutions facilitate the engagement of buyers and sellers across a series of high-quality educational webinars, and connects the professional finance community using the Blogs and Q&A Forum on

“Proformative has built a highly-respected digital event and lead generation business that delivers a valuable and informative educational experience for users, and predictable returns for marketers,” commented Phillips. “As Illumeo focuses its business on training services, we are delighted they have chosen Argyle as the right home for their webinar and lead generation operating units. Argyle will now produce over 300+ webcasts annually.”

“We are very pleased to have found a strong new partner for the Proformative webinar, lead generation and web community assets,” commented John Kogan, CEO of Illumeo, Inc. “As our team re-doubles its focus on helping corporations and individuals to build their professional expertise under the new Illumeo banner, we are confident that the Proformative user and client base are in excellent hands with Argyle.”

(Controller) |

It is pretty frustrating as I joined Proformative in July 2016 for a year of courses. No one said anything about the acquisition. I tried to take a class but Illumeo doesn't recognize my membership.

Jessica Bozzo
Title: Content Project Manager-Finance
Company: Argyle Executive Forum
(Content Project Manager-Finance, Argyle Executive Forum) |

Hi Anna, I wanted to let you know that this has been received and Khoa Tran from Illumeo will be reaching out shortly.

Argyle will also be posting a full recap of the acquisition/what Proformative members can expect moving forward this week

Topic Expert
Wayne Spivak
Title: President & CFO
LinkedIn Profile
(President & CFO, |

Send me a private e-mail and I will ask them to reach out


Get Free Membership

By signing up, you will receive emails from Proformative regarding Proformative programs, events, community news and activity. You can withdraw your consent at any time. Contact Us.

Business Exchange

Browse the Business Exchange to find information, resources and peer reviews to help you select the right solution for your business.

Learn more

Contribute to Community

If you’re interested in learning more about contributing to your Proformative community, we have many ways for you to get involved. Please email to learn more about becoming a speaker or contributing to the blogs/Q&A Forum.