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How would you organize and utilize competitor information from the internal sales team systemically


I wanted to see if anyone has had experience acquiring, organizing, and using competitor information sourced from a (internal) organization's sales team. Do you use a combination of a tech solution w/ business process, outside data provider, proprietary meetings at conferences, or actual resources against the initiative? Do you use a platform like Salesforce? Owler? What process does your team follow? Any feedback would be great!

Our sales team routinely gets information from competitors on pricing through hearsay, invoices, catalogs, etc. Our business margins among specific markets we want to target are all sensitive to list/cost plus pricing based on a portfolio of items (widgets). We are trying to figure out a way to organize systematically all that data in way that makes sense for future contract negotiations. The focus here is using internal information. We looked at outside providers and the information most have is too general to have any tangible value. Again, the information we have is more along the lines of competitor pricing catalogs of items, hearsay of markups, invoices that "show-up" arbitrarily.


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