Would you disclose the volatility of the social media storm hitting United and the possible downward trend it may cause in your filings?
An article in WSJ discusses this issue. "What Should CFOs Do Amid A Social Media Uproar?"
https://blogs.wsj.com/cfo/2017/04/18/what-should-cfos-do-amid-a-social-media-uproar/
The advice given was "CFOs should ensure they follow internal governance procedures, such as informing board members and communicating critical information to key decision makers, Mr. Rodel said." Mr. Rodel is a partner at law firm Debevoise & Plimpton LLP.
Do you agree or is more required?