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Investor Relations Cutbacks - Tips For Scaling Back IR Departments (Webinar Attendee Questions)

We would like to cut back on our investor relations activities but are concerned about negative impact to our stock price.  Any suggestions?

This question was asked by an attendee during the Proformative webinar "Analytics: The MVP on Your Investor Relations Team" held on January 9, 2013.  Join the discussion and add your insights below.

A video of the webinar can be viewed here: https://www.proformative.com/resources/webinar-video-analytics-mvp-your-investor-relations-team

Answers

Topic Expert
Phyllis Proffer
Title: Owner, Investor Relations Counselor
Company: The Heights Company, LLC
(Owner, Investor Relations Counselor, The Heights Company, LLC) |

It is difficult for me to make suggestions without knowing more about your IR activities; however, stock price may not be the appropriate measure. I would start with a review of your telephone and meeting logs compared with quarterly shareholder reports and brokerage research coverage. Perhaps it is a question about time allocation. How frequently are you meeting with the same institutional investor or brokerage research analyst? Do changes in your business dictate the frequency? As a caution, one of my previous CFO’s would say, “customers don’t like sharp right-hand turns” and I would add “neither do investors.” Ease into any changes you may want to make, provide plenty of advance notice and valid reasons for the change. Most importantly, allocate time to activities that support the goals and objectives of your IR strategy. If fewer activities would achieve the same results, there isn’t any reason to hesitate. I would be happy to discuss in real time, just mention the webinar, Analytics: The MVP on your IR Team, when you call.

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