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Modeling marketing

Folks - We are looking to benchmark what % sales other firms spend on marketing. Any comments would be appreciated. Thanks - Dan Morgan

Answers

Bryan Frey
Title: VP Finance/Corp Controller
Company:
(VP Finance/Corp Controller, ) |

Are you public or private? How big? What stage of product and customer development? Are you rolling out new products or managing sustaining business, etc.? With the limited user group in this beta test it might be tough to find someone else in your very shoes with good data.

Bob McCarthy
Title: CFO
Company:
(CFO, ) |

I have found good data by looking for recent IPO companies in comparable business models, and looking at their spend ratios in the years prior to IPO. This data is readily available in S-1s

Topic Expert
Tom Pai
Title: CFO consultant
Company: Sunstone Group
(CFO consultant, Sunstone Group) |

A while back, I found a reference book (sorry don't recall the name) at the business library that had expense ratios broken down by SIC code, company size. It was based on IRS reporting info. I'm sure your local reference librarian, or google, can help you locate this book.

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