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Is ROI assessment of personal branding possible?

Matt Treat's Profile

In other words, how do I know if I’m just wasting my time?


Topic Expert
Barrett Peterson
Title: Senior Manager, Actg Stnds & Analysis
Company: TTX
(Senior Manager, Actg Stnds & Analysis, TTX) |

You cannot really measure, and the payoff may be years away. Devote a limited and focused amount of time, generally not over 8 hours a week, and perhaps only 4. Also provide regular time for expertise development. Lastly provide personal time...avoid being a grind.

Topic Expert
Cindy Kraft
Title: CFO Coach
Company: Executive Essentials
(CFO Coach, Executive Essentials) |

I think the quick and easy answer is that if you aren't getting stellar opportunities that are a great fit with your skill sets and which come with more money, then either a) you're wasting your time; or b) you're not well-branded.

"Measurable" in personal branding among finance executives might be ...

-- getting an 85% increase in salary package
-- moving into a CFO role even though you've never held the title
-- constantly having recruiters call you with opportunities that are a fit for you
-- being sought out as an industry expert.


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