more-arw search

Q&A Forum

Is ROI assessment of personal branding possible?

Matt Treat's Profile

In other words, how do I know if I’m just wasting my time?


Topic Expert
Barrett Peterson
Title: Senior Manager, Actg Stnds & Analysis
Company: TTX
(Senior Manager, Actg Stnds & Analysis, TTX) |

You cannot really measure, and the payoff may be years away. Devote a limited and focused amount of time, generally not over 8 hours a week, and perhaps only 4. Also provide regular time for expertise development. Lastly provide personal time...avoid being a grind.

Topic Expert
Cindy Kraft
Title: CFO Coach
Company: Executive Essentials
(CFO Coach, Executive Essentials) |

I think the quick and easy answer is that if you aren't getting stellar opportunities that are a great fit with your skill sets and which come with more money, then either a) you're wasting your time; or b) you're not well-branded.

"Measurable" in personal branding among finance executives might be ...

-- getting an 85% increase in salary package
-- moving into a CFO role even though you've never held the title
-- constantly having recruiters call you with opportunities that are a fit for you
-- being sought out as an industry expert.


Get Free Membership

By signing up, you will receive emails from Proformative regarding Proformative programs, events, community news and activity. You can withdraw your consent at any time. Contact Us.

Business Exchange

Browse the Business Exchange to find information, resources and peer reviews to help you select the right solution for your business.

Learn more

Contribute to Community

If you’re interested in learning more about contributing to your Proformative community, we have many ways for you to get involved. Please email [email protected] to learn more about becoming a speaker or contributing to the blogs/Q&A Forum.