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Public benchmarking statistics and metrics

What do you use as sources to gather macro/public data about your industry so that you can compare what you are doing with the bigger picture? I'm looking at this from the perspective of the CFO/CEO of private, SMB businesses (say $10mm to $100mm), not large public companies who may have dedicated resources that can easily do this. Metrics that come to mind include: -Industry size/growth -Target markets growth -Purchasing Trends (e.g. Univ of Michigan I think publishes a monthly Purchasing Managers' Confidence index) -Inflation -etc. In the end we want to collect this data regularly and compare company performance against these metrics. Thanks


Topic Expert
Wayne Spivak
Title: President & CFO
LinkedIn Profile
(President & CFO, |

Besides using the "big guys" just for a comparison, I use industry groups, the US Commerce Dept, US Census Bureau, and similar State and Local entities.

They seem to be the best bet, the data is inaccurate, but it is probably as accurate as you'll find.

Topic Expert
Jake Feldman
Title: Managing Director
Company: Global TaxFin Advisory Group LLC
(Managing Director, Global TaxFin Advisory Group LLC) |

Hi Len,

Many public libraries provide free online access to database resources (of articles, industry analyses or company data); some may be accessible from your computer without visit to library. Example that is more SMB oriented is D&B Million Dollar Directory but also try Hoovers and others.



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