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Reputation Management

The first class of my Online ID re-certification class was full of stats that I found quite interesting. If you're interested or curious, please read the post and then let's talk about it. As a finance leader, how do you see managing your online reputation as it relates to your career? Is it important? Crucial? Or, not an impact in any way?

Reference URL:


Topic Expert
Barrett Peterson
Title: Senior Manager, Actg Stnds & Analysis
Company: TTX
(Senior Manager, Actg Stnds & Analysis, TTX) |

Hi Cindy:

Yes, I also have a Proformative account. I agree whole heartedly with your assessment and try to practice brand management. My career stage is "late" and my strategy is now opportunistic.

Topic Expert
Cindy Kraft
Title: CFO Coach
Company: Executive Essentials
(CFO Coach, Executive Essentials) |

Thanks for reading and for commenting, Barrett.

Since writing this blog post almost two years ago, many, many more companies are recognizing the importance of branding and how a well-branded candidate makes hiring to culture fit so much easier and effective. Here's my most recent post on CFO Branding:


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