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SaaS metrics reporting

Judd Rabb's Profile

Curious to know what system you are using to report the following key metrics for your start-up SaaS business: MRR, CAC, LTV, Churn (gross & net), cohort analysis (retention/churn/MRR)? Excel or something else?


Amanda Pritchard
Title: Director of Finance/Controller
Company: Trapit, inc
(Director of Finance/Controller, Trapit, inc) |

Excel. There are some product offerings out there, but require good data integration (in my opinion) with your 'sales' system. Depending on how many transactions, Excel works fine. This is a great article and free excel template that is really well laid out!


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