Curious to know what system you are using to report the following key metrics for your start-up SaaS business: MRR, CAC, LTV, Churn (gross & net), cohort analysis (retention/churn/MRR)? Excel or something else?
SaaS metrics reporting
Answers
Excel. There are some product offerings out there, but require good data integration (in my opinion) with your 'sales' system. Depending on how many transactions, Excel works fine. This is a great article and free excel template that is really well laid out!
http://www.forentrepreneurs.com/saas-metrics-2/