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CFO SMART Objectives/Goals

Fadi Haddadin's Profile

SMART Goals ExamplesDear All, I work in the FMCG Distribution industry and I am in the process of setting my SMART Objective/Goals for the coming year. I highly appreciate sharing some ideas with me.

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely

Thanks in advance.


Topic Expert
Malak Kazan
Title: VP, Special Projects
Company: ERI Economic Research Institute
(VP, Special Projects, ERI Economic Research Institute) |

The objectives and goals you set should be directly linked to the current year business plan aligned with longer term strategy. For example if your business wants to improve profitablity and possible objective is to "Establish effective profitiablity targets for each business unit partnering with GMs by XX/XX/2013 and measure achievement of these targets on quarterly basis."

Fadi Haddadin
Title: CFO
Company: Nader Group
(CFO, Nader Group) |

Thanks a lot Makak for the above clarification.
Actually, i am looking for more spesific examples.

Topic Expert
Karoline Mello
Title: Director, FP&A
Company: Apollo Group
(Director, FP&A, Apollo Group) |

Decrease system stock by X%
Increase sales X%
Here is a link to a presentation with many FMCG goals and performance measures:


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