more-arw search

Q&A Forum

How crucial is location for the success of a startup?

Regina Potter's Profile


Carol Reithmiller
Title: President
Company: Carol A Reithmiller, CPA, PLLC
(President, Carol A Reithmiller, CPA, PLLC) |

Truly depends on the type of venture. Restaurants and retail need to focus on population density and traffic flows. Some professional providers (IT, insurance) can work from home and use 'rental offices' (Regus ets) to meet clients. Service providers (plumbing, a/c etc) - doesn't matter at all.

What type of business are you asking for?

Topic Expert
Regis Quirin
Title: Director of Finance
Company: Gibney Anthony & Flaherty LLP
LinkedIn Profile
(Director of Finance, Gibney Anthony & Flaherty LLP) |

It very much depends on the type of business for the start-up. But remember that a start-up usually has no brand recognition. As such, a store front on Main Street will always be better than an obscure location.

Topic Expert
Joan Varrone
Title: CFO
Company: Cloud Cruiser
LinkedIn Profile
(CFO, Cloud Cruiser) |

One other issue to consider is where the pool of talent lives. I am in the Bay Area and technical talent is in short supply and since much of this talent is young there is now a preference for being in walking distance of an urban core. As such we are seeing many companies moving from Silicon Valley to San Francisco in order to attract the talent.

Topic Expert
Wayne Spivak
Title: President & CFO
LinkedIn Profile
(President & CFO, |

Location, Location, Location - is eponymous to the success of business and as the others have stated so eloquently, location comes in many forms...

Topic Expert
Simon Westbrook
Title: CFO
Company: Aargo Inc.
( CFO, Aargo Inc.) |

A business needs infrastructure, hence selecting a location depends on
Where founders willing to work under startup conditions are
Where the investors are
Where the markets are
Where skilled employees are
Where complimentary / support businesses are
Where communications match the business needs eg Freeways, airports, etc
Where customers are

Topic Expert
Dana Price
Title: Vice President, M&A
Company: McGraw Hill Education
(Vice President, M&A, McGraw Hill Education) |

In a co-work space with other startups is a huge plus


Get Free Membership

By signing up, you will receive emails from Proformative regarding Proformative programs, events, community news and activity. You can withdraw your consent at any time. Contact Us.

Business Exchange

Browse the Business Exchange to find information, resources and peer reviews to help you select the right solution for your business.

Learn more

Contribute to Community

If you’re interested in learning more about contributing to your Proformative community, we have many ways for you to get involved. Please email [email protected] to learn more about becoming a speaker or contributing to the blogs/Q&A Forum.