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Q&A Forum

Do you consider sustainability an important part of your company's strategy?

Jerry Miller's Profile

Answers

Topic Expert
Linda Wright
Title: Consultant
Company: Wright Consulting
(Consultant, Wright Consulting) |

This topic comes up occasionally in my consulting practice. In my former corporate roles, involving finance as well as real estate and facilities, I pushed for sustainable practices and LEED certification in our build to suit and new construction arrangements.

Topic Expert
Regis Quirin
Title: Director of Finance
Company: Gibney Anthony & Flaherty LLP
LinkedIn Profile
(Director of Finance, Gibney Anthony & Flaherty LLP) |

I believe yes, Sustainability should be part of your company's corporate strategy. I wrote about this issue in a blog post, on this site (04.16.2012) "Corporate Sustainability - Risk or Opportunity?"

Topic Expert
Malak Kazan
Title: VP, Special Projects
Company: ERI Economic Research Institute
(VP, Special Projects, ERI Economic Research Institute) |

Sustainability has evolved to expect corporations to include a green footprint to how they manage their business. Yes it is and should be the foundation albeit there maybe some tactical decisions taken to maintain market share or leadership position that may not directly contribute to sustainability. Sustainability is directly related to quality earnings and most stakeholders (investor/employees/customers) consider this aspect of a company when making their decisions to invest; accept job offer; buy products / services.

Ram Hariharan
Title: Technology Director
Company: Expedia, Inc.
(Technology Director, Expedia, Inc.) |

Given that sustainability is about not using up the resources that power your success, it should be part of the company strategy. Including goals for improving resource efficiency and environmental impact often have bottom-line benefits when they're considered as part of the company's strategy that don't occur when only thought through the lens of compliance.

More thoughts about compliant vs strategic sustainability here:
http://sustainabilityadvantage.com/2010/07/27/the-5-stage-sustainability-journey/

Topic Expert
Patrick Dunne
Title: Chief Financial Officer
Company: Milk Source
(Chief Financial Officer, Milk Source) |

Yes I do, but we are in the packaging business that receives a lot fo scrutiny. We have leveraged this in our strategy and product positioning.

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