more-arw search

Q&A Forum

Is SWOT analysis an effective strategic planning method?


Michael Dunn
Title: Director of Finance
Company: CaliCo Design
(Director of Finance, CaliCo Design) |

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is an effective method, but one that should probably be used in conjunction with other methods. SWOT analysis is ideal for simplifying large quantities of complicated situational factors into more manageable categories. But, SWOT analysis can also oversimplify these factors. Also, the classification in this analysis can be somewhat arbitrary. In fact, some factors can be categorized as both a Strength and Weakness.

James Weber
Title: President
Company: New Century Dynamics Executive Search
LinkedIn Profile
(President, New Century Dynamics Executive Search) |

Remember, SWOT is designed to assess the enterprise capabilities among its competitors. This is very top-line benchmarking to arrive at, or validate a Positioning Strategy that is defensible and profitable. The last comment made by M Dunn is noteworthy. Objective analysis is critical to the process. Know what you know; Know what you don't know; and Know that there is information you don't know that you don't know.


Get Free Membership

By signing up, you will receive emails from Proformative regarding Proformative programs, events, community news and activity. You can withdraw your consent at any time. Contact Us.

Business Exchange

Browse the Business Exchange to find information, resources and peer reviews to help you select the right solution for your business.

Learn more

Contribute to Community

If you’re interested in learning more about contributing to your Proformative community, we have many ways for you to get involved. Please email [email protected] to learn more about becoming a speaker or contributing to the blogs/Q&A Forum.