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With ever-faster technology changes in the future, will the cost of the cloud be forever rising for companies? (Webinar Attendee Question)

This question was asked by an attendee during the Proformative webinar "Driving Productivity in Finance: Aligning People, Process and Technology in the Cloud" held on August 28, 2012.  A video of the webinar can be viewed here:



Topic Expert
Joan Varrone
Title: CFO
Company: Cloud Cruiser
LinkedIn Profile
(CFO, Cloud Cruiser) |

With the decreasing cost of computing power, virtualization and competition the costs are likely to decreased

Topic Expert
Donald Koscheka
Title: Principal
Company: Bluecloud Communications
(Principal, Bluecloud Communications) |

I agree with Joan - as vendors get better at managing cloud based solutions, we should see costs go down. Virtualization alone can dramatically reduce overall costs. There is still a lot of room for improvement in offering cloud based solutions such as reducing maintenance and support costs. As vendors move up the learning curve, I would expect to see cloud costs come down.

Pete DeWeese
Title: EVP & CFO
Company: Tanknology Inc.
(EVP & CFO, Tanknology Inc.) |

The one variable that is hard to predict and can dramatically impact your pricing is the cost of the data that is transferred. As you offering change and this is the true hidden cost. If you start having videos on you site or change you services so you are now storing pictures or pdfs along with data, you cost can rise. I have talked with numerous companies that has been hit by data charges and once you start providing additional services to you customers or in the way you run you business it is hard to put them back in the box and stop the flow of data. This is same problem companies are having with data plans on cell phone and cell hotspots, at first the data was unlimited and now you have to pay, after companies have changed their service offerings and programs to be more data intensive. Think long and hard before you give up your control of server room and free data transfers.

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