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What is the best way to use LinkedIn if you're not job searching?

Diane Robbins's Profile

I used to use the LinkedIn Answers section quite a bit, but since that's gone I haven't spent much time on the site. How do you use it to your advantage?

Answers

Chris Shumate
Title: Accounting Manager
Company: Dominion Development Group, LLC
LinkedIn Profile
(Accounting Manager, Dominion Development Group, LLC) |

I have joined groups that pertain to the industry in which I work (construction) to stay abreast in what is happening within the construction community. The influencer postings are nice if you find someone that posts on a topic you want to improve upon, or get information from. I also use it to see what my connections are posting. A few have posted extremely beneficial articles and resources.

Topic Expert
Bob Scarborough
Title: CEO
Company: Tensoft, Inc.
(CEO, Tensoft, Inc.) |

All of us are part of one or more communities, including our professional network. One of the great positives from social media is the easy ability to stay in touch – no matter how busy our lives get. Linking your professional community to you at LinkedIn lets you stay up to date with job anniversaries, promotions, and new positions for people in your network. In addition, quick notes to others – sometimes just based on something you think that they would be interested in – are easy and thoughtful ways to network and stay in touch.

There are also plenty of ways you can help your company on LinkedIn, from finding new team members, to supporting your company’s marketing and business building efforts. If your company does content based marketing, it is easy to be part of that by simply by posting a quick comment and link on LinkedIn updates and in group discussions. This definitely helps people who may be interested find your company’s content.

In general, I would suggest that opportunity is about more than finding a new position. Opportunity can also be about building your business, finding business partnerships, learning opportunities, and the chance to be more connected in a busier and less connected world. And, LinkedIn does a great job helping business professionals do all of that.

Tricia Havis
Title: General Manager
Company: Associated Background Check Inc.
LinkedIn Profile
(General Manager, Associated Background Check Inc.) |

I use LinkedIn as a representative of our company to connect with client contacts, and even former clients, just to keep myself and our company in their sight. I also use it to keep up with industry information and trends via groups.

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