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Case study: Pace Communications uses Prophix to forecast revenues and analyze project trends

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Pace Communications, Inc., a content marketing agency, uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise. Pace serves travel, automotive, luxury, fi nance, technology, and non-profi t clients in North America. The company develops digital content solutions, including Web sites, Web applications, e-newsletter programs, and blogs. Pace offers strategic planning, design, development, marketing, and analytical services.

Pace replaced Microsoft’s FRx Reporter with Corporate Performance Management (CPM) software from Prophix. While Pace’s Finance team initially hoped to revamp their reporting and budgeting, in time they came to use the software to make a range of important decisions and influence the company’s strategic direction.

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