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Successful Resume Writing Webinar - Essentials of Resumes and Interviewing

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Successful Resume Writing WebinarYour resume still represents a key that can open or close many doors. How has the ideal resume evolved over the past few years in this new world of social media? What are key items to include, and red flags to avoid, in your resume?

Now you have an interview. How do you ensure that take full advantage of this opportunity? How do you make the right impression within the first ten minutes avoid common interview mistakes, and close the deal? Watch instantly this Successful Resume Writing Webinar:

This video is from the Proformative webinar "Essentials of Resumes and Interviewing" held on October 19, 2012.  The webinar features a presentation from Moshe Kravitz, Career Coach, Certified Five O'Clock Club.


Successful Resume Writing Webinar


A few years ago, the Wall Street Journal was planning to do an article to explain and show readers why it was so difficult for very qualified professionals to find a job in the current economy, the current job market. They had planned it out very well. Wall Street Journal had selected a very qualified professional candidate, Beth, who'd been working seriously for a full year trying to find a job with no success.

The Journal also engaged several national career coaching organizations to interview and work with Beth to discover and be able to convey to the readers exactly what was the nature of these difficulties, hoping I guess, that would enable job seekers to address and overcome the challenges. Well, one of these national career coach organizations asked Beth, "Could we please see your resume?" They worked with her to revise the resume, and within a few weeks Beth had a job and the Wall Street Journal had no article.

A resume can definitely be a key to open those important doors which could lead to a job offer. Is their resume the only way to open those doors? Definitely not. As we could see from the experience of William Cohen. William Cohen is today known as an author, a management consultant, a professor, among other things. Early in his career, he was a disciple of Peter Drucker. He was from the first graduates of Peter Drucker's first management doctorate program at what later became known as Claremont University in California.

Early in his career, William Cohen did a market test. He mailed out resumes to quite a few target companies that he was applying to, and he mailed an equal number of what he calls "a sales letter". I like to call it a "summary statement". As he reports in one of his books, the sales letters did far better in opening the doors to get invitations to interview than the resume did. As the tried and proven approach, if you like, a resume is not the only way to open the door.

I've recommended to various clients for various reasons to use a summary statement in place of a resume, or to at least try both like Bill Cohen did. Mail some resumes and some summary statements, and see what works. As a general rule, there are no black and white rules in this game of job searching. If it works for you, use that technique. If you find that it's not successful, something else is more successful, put your weight, put your time and effort more to the technique which you see is working. This
is something you could test out.

Meanwhile, I would recommend a summary statement to one client whose chronology maybe has a lot of gaps, whose experience maybe is a bit thin. By condensing everything into a summary statement, the potential employer will see skills, accomplishments, all packed together that could drive interest in speaking to this candidate.

On the other hand, I've recommended to a very, very qualified candidate with a tremendous amount of accomplishments, experience, too much to encompass in a resume, and I suggested that he use a summary statement. You'll see on the next slide, here's a sample summary statement which the client agreed that I could use if I sanitize it, and change the name, the dates, the places, etc.

It's small print. You may not have time to read through the whole thing, but even the first two sections over here, at AAA, that section alone could be used as a summary statement to send to a potential employer. It gives you a sense of what this candidate is about. They find themselves interested and they call them in to speak further.

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Now, knocking on the door and hoping that they open up is the traditional way of applying for a position. Your resume is the key to try to get them to open up. Nowadays, there's another approach, where without knocking on their door, they come to you. Right? That is, of course, if you have a profile on LinkedIn, where a potential employer can go and search, and hand pick the candidates whom he wants to meet with. He'll come open his door and invite you in.

I know of one hiring manager, he hires many hires per year, and for years already he has not looked at resumes. He goes to LinkedIn and selects his candidates. Now, to be privy to such a selection, you'll maximize the likelihood of being noticed and chosen if you have a robust profile on LinkedIn. I've put here a few points that you can do to make that profile robust.

I'll mention to you that I wanted to put a screenshot for a sample of a good, robust, compelling LinkedIn profile so you could see one on this webinar, but I looked and looked and I didn't find one. Some of the profiles may have been strong in one section, and not the other. Anyway, these are the components of a strong, compelling profile on LinkedIn.

First off, you have an opportunity to make a headline, just like the New York Times puts big letters on a headline that everybody will notice. There's a profile headline. Use it to convey your primary strengths. They'll see who you are and what you do at a glance. Next, you have an opportunity to customize your URL. I saw one recruiter who customized the URL and it read the first name, last name, phone number. That was the URL for this recruiter, probably very effective.

Use every opportunity you have over here in your LinkedIn profile to convey essential and compelling information. The most important section to use is the next one, which they title Summary Section. Some professionals skip it. They don't put anything there, and they go straight to listing their job chronology, their accomplishments.

This summary section is the gist, it's the essence of your LinkedIn profile as it will be on your resume, as we'll see in a little while. The formatting content that you use to populate this summary section, we call it here the PDA, formatting content, which we'll be speaking about soon in this webinar.

Now, in the past, a portfolio was used by artists, graphic artists, painters, to show their work. Today, on LinkedIn, a CFO can have a profile of his accomplishments, of his work, challenges that he's met, and projects that he's led. Of course, being sensitive to things that shouldn't be made public information, that shouldn't be made publicly accessible. You have options over here within LinkedIn to put links, to attach apps, and show the public, show a potential employer a lot more than you could show him on
a resume, even.

Recommendations, although this will not take up much of the real estate, much of the space on your LinkedIn profile, it's important. It can be very compelling. Where do you get these recommendations? Many people in the course of their daily work receive once in a while, a comment, even a passing comment from an associate, a colleague, an internal client, external client.

"Joe thinks that was a great job." "Whoa, you really turned that around fast." "The results exceeded expectations." Ask, "George, would you mind to put that in an email and shoot it over to me?" Keep those things on record, because you never know when you could take an excerpt from that and include it at the bottom of a resume, or ask him even to put it as a LinkedIn recommendation.

Another thing one could do to increase his exposure on LinkedIn - more people will find you there and will identify you with the skill set, which are your strengths - is by joining groups.

End partial transcript: Successful Resume Writing Webinar

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