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Big Vendor Risk: Why the Smaller Independent Software Vendor (ISV) can be the Lower Risk Choice than the Industry Behemoth

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In the CPM market, as in other markets, selecting the small independent software vendor carries with it some risk: vendor could go out of business, support demands could overwhelm limited resources, less proven product could fail under large-scale production use. Still, if these issues can be mitigated, the upside benefits of choosing the innovative ISV can be substantial.

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